Performance marketing and growth services

Paid media channels

• LinkedIn Ads — LinkedIn Ads management for B2B pipeline: account-based targeting, lead gen forms tied to your CRM, and reporting on opportunities rather than clicks.
• WhatsApp marketing — Click-to-WhatsApp ads plus WhatsApp Business API journeys — broadcasts, follow-ups and qualification — for markets where buyers would rather message.
• Snapchat Ads — Snapchat Ads management — full-screen video, AR lenses and the Conversions API — for brands reaching younger audiences in the UAE, US, UK and India.
• Shopping & product feed ads — Google Shopping, Performance Max feed campaigns and Meta catalog ads, built on a clean Merchant Center feed and bid against margin, not revenue.
• Google App Campaigns (UAC) — Google App Campaigns for installs and in-app actions across Search, Play, YouTube and Display — optimized for users who stay, measured through your MMP.
• Microsoft Ads (Bing) — Microsoft Advertising (Bing) management: import and adapt Google campaigns, use LinkedIn profile targeting, and capture intent Google-only plans miss.
• Reddit Ads — Reddit Ads management for brands with a real community fit: subreddit and interest targeting, native creative and conversion tracking via the Reddit pixel and CAPI.
• Quora Ads — Quora Ads management that reaches people researching your category — question and topic targeting, lead gen forms and honest incrementality checks.
• X (Twitter) Ads — X (Twitter) Ads management for tech, finance and media audiences: conversation and follower targeting, promoted posts and conversion tracking.
• Threads Ads — Threads Ads run from your Meta account — placement testing, creative fit for a text-first feed, and measurement alongside Facebook and Instagram.
• Telegram Ads — Telegram Ads management: sponsored messages in public channels, channel and topic targeting, and tracking that ties results back to sign-ups and sales.
• Meta Ads agency
• Facebook Ads agency
• Instagram Ads agency
• Google Ads agency
• YouTube Ads agency
• TikTok Ads agency
• Amazon Ads agency

Measurement & tracking

• Meta Conversions API (CAPI) — Meta Conversions API setup with event deduplication, higher Event Match Quality and value-based events, built in your Business Manager and kept there.
• Google Enhanced Conversions — Google Ads enhanced conversions and offline conversion import, set up so Smart Bidding learns from qualified leads and revenue, not just form fills.
• Server-side tracking & analytics — Server-side tracking, GA4 and CRM-connected reporting that shows revenue by ad source — one clean data layer your team and the ad platforms can trust.
• Marketing & CRM integrations — Connect ad platforms, forms, CRM and analytics so leads, stages and revenue flow between them — and every report starts from the same numbers.

Campaigns by objective

• Lead generation campaigns — Lead generation campaigns on Meta, Google and LinkedIn, built for qualified leads: higher-intent forms, fast follow-up and CRM stages sent back to the platforms.
• Sales & conversion campaigns — Sales-objective campaigns on Meta and Google optimized for purchases and revenue value, with new-customer signals so budget isn't spent re-buying existing buyers.
• Retargeting & remarketing — Retargeting and remarketing across Meta, Google and email lists — sized to your real warm audience, capped on frequency and tested for incrementality.
• Traffic campaigns — Traffic campaigns that send visitors who read, scroll and act — judged on landing page views and downstream conversions, not cheap clicks.
• Messenger & DM campaigns — Messaging ad campaigns that open Messenger and Instagram Direct conversations, with automated first replies and qualification before a human steps in.
• Engagement campaigns — Engagement campaigns that build social proof and warm audiences for later conversion — with clear limits on when engagement spend is worth it.
• Reach campaigns — Reach and frequency campaigns that put your brand in front of the right people at the lowest viable cost, with frequency caps and lift measurement.
• Brand awareness campaigns — Brand awareness campaigns on Meta, YouTube and Google built for recall among future buyers — and measured with lift studies and search demand, not impressions.
• Brand lift campaigns — Campaigns designed to shift perception and consideration, with brand lift and search lift studies set up before launch so the result is measured.
• B2B lead generation agency
• B2C lead generation agency

Growth, content & AI search

• Growth marketing — Growth marketing services that find and scale what works: funnel diagnostics, structured experiments and post-click conversion work tied to CAC and payback.
• Social media marketing — Social media marketing services focused on paid and organic social that drives pipeline and sales — planned, produced and measured against revenue.
• Content marketing — Content marketing services that compound: bottom-funnel pages, comparison content and guides built to rank, get cited by AI search and convert.
• AI search optimization (AEO/GEO) — AEO and GEO services that get your brand cited in Google AI Overviews, ChatGPT, Perplexity and Gemini — built on content, entities and technical SEO.
• User acquisition — User acquisition for apps and SaaS across paid and organic channels, optimized for activated, retained users and a payback period you can fund.
• App install campaigns — App install campaigns on Meta, Google and TikTok optimized for post-install events, with SKAdNetwork and MMP measurement set up correctly.
• User journey mapping — User journey mapping from first touch to retention: find where users drop, model each stage, and design the journey that moves them to value.
• Performance marketing agency

Lifecycle & retention

• Retention marketing — Retention marketing across email, SMS and WhatsApp — lifecycle journeys, segmentation and win-back that lift repeat revenue and lifetime value.
• Retention strategy — Customer retention strategy: map post-purchase stages, find where customers drop, and design the onboarding, value moments and offers that keep them.
• Email marketing — Email marketing and lifecycle automation — welcome, abandonment, win-back and B2B nurture flows — built on segmentation and measured on revenue.
• SMS marketing — SMS marketing for time-sensitive offers, reminders and transactional moments, with consent capture and sending rules that respect local regulations.
• Outbound calling — Outbound and lead follow-up calling systems: scripts, cadences, qualification and dialler setup for high-value leads that need a human conversation.

Planning & positioning

• Media planning — Media planning that allocates budget across channels by contribution margin and incrementality, with clear objectives, audiences and test budgets.
• Media buying — Paid media buying across Meta, Google, LinkedIn and more: bids, budgets, placements and pacing managed daily against CAC and margin targets.
• Buyer persona research — Buyer persona research from interviews, CRM data and search behaviour — needs, triggers, objections and channels your targeting and creative can use.
• Product positioning — Product positioning and messaging: define the category, competitive alternatives and value so buyers understand quickly why your product wins.
• Brand positioning — Brand positioning strategy that defines who you are for, what you stand for and how you are different — and turns it into messaging teams can use.
• Founder personal branding — Personal branding for founders and executives on LinkedIn and X: positioning, content systems and distribution that build trust and inbound demand.

Frequently asked questions

Which service should we start with?

Usually measurement. If your ad platforms, analytics and CRM disagree, every other decision is built on uncertain numbers, so we often start with tracking and reconciliation before changing campaigns.

Do you offer services individually or only as a package?

Both. Some clients engage us for a single service, such as Conversions API setup or LinkedIn Ads; most combine several around one growth problem.

Which markets do you serve?

We are based in Bengaluru and work with companies in the United States, India, the United Kingdom, Australia, Canada and the UAE, as well as Singapore and Europe.

How are your services priced?

As a monthly retainer priced on scope, shown in the pricing table below by region. We never charge a percentage of ad spend.

Pricing: monthly retainers by region

Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.

Related reading

• Performance marketing agency
• How we work
• Case studies