X Ads
X (Twitter) Ads management
Show up in real-time conversation and culture.
We run X (Twitter) Ads that tap into real-time moments, news, and engaged tech, finance, and culture audiences through timeline and trend placements.
X (formerly Twitter) remains a place where people follow news, markets, technology and culture in real time. For brands in those areas — fintech, crypto, SaaS, media, events — X Ads can reach engaged audiences through follower lookalikes, keywords and conversation topics, especially around live moments.
We run X Ads with clear guardrails: conversion tracking through the X Pixel and Conversions API, brand-safety settings reviewed for your category, and a test budget with an explicit decision on whether to scale.
The problem
X timelines scroll at lightning speed. Static ads are ignored immediately unless they match real-time events, news hooks, or industry-specific conversational discussions.
What we do
- Write timely, text-based visual ad copy aligned to current industry events
- Configure target lists targeting followers of key industry voices and topics
- Set up timeline sponsored posts and targeted video placements
- Track immediate CTR conversions with the X conversion pixels
What you get
- Real-time text copy frameworks and trending hashtag hooks
- Specific competitor and follower targeting list arrays
- X conversion pixel integrations pre-configured to track leads
Wins high-intent engagement from decision makers actively conversing about industry terms.
Who this is for
- Tech, fintech, crypto, media and event brands with audiences active on X
- Companies running launches or events tied to real-time conversation
- Founders and executives with an established presence on X
What's included
- Audience strategy using follower lookalikes, keywords and conversation topics
- Promoted posts, video and website conversion campaigns
- X Pixel and Conversions API setup
- Brand-safety configuration and placement review
Planning X campaigns around moments
X works best when campaigns are tied to moments your audience is already paying attention to: product launches, earnings seasons, industry conferences, major announcements in your category. We build a calendar of those moments and prepare creative and targeting in advance, using conversation topics, keywords and follower lookalikes of accounts your buyers follow.
Outside those moments, always-on campaigns focus on retargeting site visitors and reaching lookalikes of your best customers, with modest budgets. Conversion tracking through the X Pixel and Conversions API is verified before launch, and we compare X's reported conversions with analytics and CRM data. If X drives attention but not customers for your business, we keep it limited to launches and events rather than forcing an always-on spend.
Frequently asked questions
Are X (Twitter) ads still effective?
For brands whose audiences actively use X — particularly in tech, finance and media — they can be. Performance varies widely by category and market, so we test before scaling.
What targeting options does X offer?
Follower lookalikes, keywords, conversation topics, interests, custom audiences from your lists and website visitors, among others.
How do you handle brand safety on X?
We review X's brand-safety and adjacency controls for your category and monitor where ads appear, adjusting or pausing if placements are unsuitable.
Can X Ads drive website conversions, or only engagement?
X offers website traffic and conversion objectives as well as engagement. Results depend on your audience being active on X; we verify conversion tracking and judge campaigns on sign-ups and sales, not engagement alone.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |