Engagement
Social engagement campaign management
Drive the interactions that build momentum.
We run engagement campaigns that earn meaningful interactions — comments, shares, saves, video views — that compound social proof and feed the algorithm.
Engagement campaigns pay for likes, comments, shares, saves and video views. On their own, those numbers rarely matter to a business. As part of a system, they can: building social proof on posts that will later run as ads, creating warm audiences of people who watched or engaged, and testing which messages resonate before spending on conversion campaigns.
We use engagement spend deliberately and sparingly, with a clear downstream purpose for every campaign and limits on how much budget it receives.
The problem
Vanity engagement (empty likes) is easy and worthless. Real engagement — saves, shares, watch-time — signals relevance, builds proof, and improves organic reach, but it has to be earned with the right creative and audience.
What we do
- Build engagement-worthy creative that prompts social proof
- Target highly receptive, content-responsive audiences
- Optimize specifically for high-gravity interaction types
- Turn social proof engagement into broader reach and recall
What you get
- Engagement campaigns optimized for high-value interactions
- Algorithmic validation and automated social-proof compounding
Social proof and momentum that lift everything else. Ad account quality score raises, lowering average CPMs.
Who this is for
- Brands launching new products or entering new markets with little social proof
- Advertisers building video-view audiences for later retargeting
- Teams testing creative concepts cheaply before scaling
What's included
- Engagement objectives tied to a downstream use
- Audience building from video viewers and engagers
- Creative testing reports used to brief conversion campaigns
Using engagement deliberately
We use engagement spend for three specific jobs. The first is social proof: a new ad that will run at scale can benefit from early reactions and comments, so we sometimes run it briefly for engagement before switching to a conversion objective on the same post. The second is audience building: video views and post engagement create warm audiences for later, lower-cost retargeting. The third is creative testing: engagement and thumb-stop rates are a cheap early signal of which concepts resonate before conversion budgets are committed.
Each engagement campaign has an end date and a defined handover: which audience or creative decision it feeds. We report the downstream result — how the retargeting pool converted, how the tested concept performed in conversion campaigns — rather than likes and shares on their own. If engagement is not feeding anything, it stops.
Frequently asked questions
Are engagement campaigns a waste of money?
They are when engagement is the end goal. They can be useful when engagement feeds retargeting audiences, builds social proof for ads or tests creative cheaply.
Do likes and comments help ad performance?
Social proof on an ad can improve how people respond to it, which is why some advertisers build engagement on a post before scaling it.
How much should we spend on engagement?
Usually a small share of budget, with a specific purpose and an end date.
Do video views count as useful engagement?
They can, because video viewers form a retargeting audience segmented by how much they watched. People who watched most of a video are usually far more responsive to later conversion ads than those who scrolled past.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |