Brand Uplift
Brand lift campaigns, measured
Shift how people perceive your brand — measurably.
We run brand-uplift campaigns designed to move perception, favorability, and consideration — and we measure the lift, not just the spend.
Brand uplift campaigns aim to change something specific: how many people remember your ad, consider your brand, or favour it over alternatives. The value is that the change can be measured. Meta, Google and YouTube offer brand lift studies that compare exposed and control groups, and search lift shows whether people looked you up afterwards.
We design these campaigns with the measurement set up before launch — eligibility, budget thresholds, questions and control groups — so the result is a number you can use, not an impression.
The problem
Brand work is often unmeasured faith. Without brand-lift measurement, you can't tell whether perception actually moved or whether the budget vanished into the feeds.
What we do
- Define precise perception goals and brand positioning indices
- Build full-funnel campaigns custom-tailored to shift perception
- Run brand-lift studies and scientific survey matrices
- Optimize campaigns toward favorability and consideration metrics
What you get
- Perception-focused campaigns aligned with target positioning
- Accountable brand-lift measurements and data audits
A measurable shift in how your market sees you, leading to increased inbound conversion rates.
Who this is for
- Brands that need to prove brand spend to finance or leadership
- Companies repositioning or launching a new message
- Advertisers with budgets large enough to meet lift-study minimums
What's included
- Lift objectives and survey questions
- Study setup on Meta, Google or YouTube where eligible
- Creative variants designed to test specific messages
- Results analysis and recommendations
Designing a lift study that answers a question
A lift study is only useful if it was designed to answer a specific question. Before launch we agree what should change — ad recall, awareness, consideration, favourability or search behaviour — and choose questions and metrics accordingly. We check the platform's eligibility rules and minimum spend, set the campaign duration so enough people are exposed, and make sure the control group is protected from the ads for the length of the study.
Where a single campaign is testing messages, we run separate cells so each message's lift can be compared, rather than averaging them together. After the study, we report the lift with its confidence level, explain what it means in practical terms, and recommend how to use it: scale the winning message, adjust the creative, or reconsider whether brand spend is the right lever right now. Inconclusive results are reported as inconclusive.
Frequently asked questions
What is a brand lift study?
A test in which a control group does not see your ads and an exposed group does. Both are surveyed, and the difference in recall, awareness or consideration is the lift.
Is there a minimum budget for brand lift studies?
Yes. Platforms set eligibility requirements and minimum spend for lift studies, which vary by platform and market. We check eligibility before planning.
What is search lift?
It measures whether people exposed to your ads searched for your brand or category more than those who were not, which is a useful behavioural signal of impact.
What counts as a meaningful brand lift?
It depends on the metric and baseline. A lift is meaningful when it is statistically reliable and large enough to matter commercially; the platforms report confidence levels, and we interpret them alongside cost.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |