B2C Lead Generation Agency & Consultancy

Your leads are not bad. You are calling them four hours too late.

In consumer categories the outcome is usually decided after the form is submitted. We instrument speed-to-lead, contact rate and call outcomes, then feed the result back so the platforms buy people you can actually reach.

In consumer categories, the media is rarely the constraint

A consumer filling in an enquiry form for insurance, a loan, a course, a property viewing or a home repair is usually contacting several providers in the same session. Their intent is real and their window is short — often minutes. Which provider wins is decided far less by which advertisement they saw than by who called them back first, whether the number was valid, and whether the person calling knew what they had enquired about. Almost every serious B2C lead generation problem we are asked to look at turns out to sit in that operational layer rather than in the ad account. Buying more leads into a process that contacts them hours later simply increases the volume of demand being handed to whoever answers sooner.

Platform-reported conversions versus booked revenue. Four advertising channels each report a share of the same conversions — Meta, Google, LinkedIn and YouTube. Because each measures inside its own attribution window with no visibility of the others, their combined claimed total is larger than the revenue actually recorded in the ledger.

Illustrative. Each platform reports the conversions it believes it influenced, inside its own attribution window, with no visibility of the others — so the same order gets claimed more than once and the totals exceed what finance booked. The gap widens with every channel you add.

Symptoms, causes and what they cost

Plenty of leads, very few conversations

Why it happens: Contact rate collapses with elapsed time. A lead called within five minutes is reached far more often than one called the next morning, and by then the consumer has usually spoken to a competitor.

What it costs: You pay for demand in full and capture a fraction of it, then conclude the leads were poor quality.

Invalid numbers, duplicates and obvious junk in the file

Why it happens: No validation at the point of capture and no deduplication, so mistyped numbers, repeat submissions and bot traffic all enter the same queue as genuine enquiries.

What it costs: Agent capacity is consumed by unreachable records, and cost per contacted lead is far worse than cost per lead suggests.

The sales team cherry-picks and the rest goes stale

Why it happens: No prioritisation logic, so agents work whatever is nearest the top. High-intent enquiries sit in the queue behind low-intent ones submitted earlier.

What it costs: Your most valuable leads decay at exactly the same rate as your least valuable ones.

Nobody can connect closed sales back to campaigns

Why it happens: The sale completes on a phone call, in a branch or in a showroom, and no outcome data ever returns to the advertising platform.

What it costs: Optimisation continues against form fills while the actual outcome stays invisible, indefinitely.

Where growth is normally stuck

Conversion signal loss between the browser and the ad platform. Conversions fall at each stage of browser-side collection: tracking prevention and consent choices remove roughly a third, and further loss occurs before the event reaches the ad platform. A final bar shows the larger share that survives when events are also sent server-side.

Illustrative. Browser-side collection loses signal to tracking prevention, consent choices and blockers before it ever reaches the ad platform. Server-side events recover much of that gap — not all of it, and never the part a visitor declined.

Our solutions — matched to the problem you have

Our services

Capture & routing

The operational layer between the click and the conversation, where most consumer lead generation is actually won or lost.

Measurement first

Nothing downstream is trustworthy until this is right. We start here on almost every engagement, because optimising against numbers that do not reconcile just reaches the wrong destination faster.

Acquisition

Media bought against cost per sale rather than cost per lead, once outcomes are flowing back to the platforms.

What we actually do on a B2C lead account

We work the whole path — media, capture, routing and outcome — because in consumer lead generation the handover between them is where the money is lost.

How it runs

The engagement sequence, phase by phase. Four sequential phases, beginning with diagnosis and measurement before any campaign changes are made.

The order is deliberate. Acquisition work built on unreconciled measurement compounds the error, so the measurement layer is corrected before any campaign changes.

Days 1–10 — Measure the handover, not just the ads

Read-only access to ad accounts, your CRM or dialler, and call records. We measure speed-to-lead, contact rate and cost per contacted lead by campaign. On most accounts the gap between cost per lead and cost per contacted lead is the finding.

Weeks 2–4 — Fix capture and routing

Validation at capture, deduplication, priority routing by predicted value, and call outcomes instrumented so the result of every enquiry is recorded rather than inferred.

Weeks 4–8 — Feed outcomes back and rebuild buying

Contacted, qualified and sold events returned to the platforms with values, optimisation moved downstream, and budget reallocated on cost per sale rather than cost per lead.

Ongoing — Manage to cost per sale

Weekly against contact rate, cost per sale and contribution. Where the constraint is agent capacity rather than lead supply, we will tell you to stop buying leads and fix the capacity.

Why we look at your call logs before your campaigns

It is entirely normal for a consumer lead business to be paying twice: once for leads that are never contacted, and again for more leads to compensate. A media agency has no reason to raise this, because the remedy is operational and reduces the budget it manages. We price on scope, so the recommendation to stop buying leads until contact rate improves costs us nothing to make. It is also, quite often, the most valuable thing we say in the first month.

What you get out of it

You convert the demand you already pay for

Contact rate improvements apply to your entire lead volume at once, which is usually cheaper than buying more.

Agent time goes to reachable people

Validation and deduplication stop capacity being consumed by records that were never going to answer.

The platforms learn who actually buys

Feeding call and sale outcomes back changes what is optimised for — from anyone who submits to people who answer and purchase.

You can finally see cost per sale

The number that decides whether the channel works, rather than the one that is merely easy to report.

Cumulative contribution against customer acquisition cost over twelve months. Contribution accumulates month by month as a rising line, while acquisition cost is a flat line paid up front. The two cross once cumulative contribution overtakes acquisition cost. The shaded area before that crossing is the payback period, during which capital is committed.

Illustrative. Contribution accumulates monthly while the acquisition cost is paid up front. The shaded area is the period your capital is committed — the real constraint on how fast you can scale, regardless of how strong the LTV:CAC ratio looks.

Published engagements

Client names are withheld under NDA. Every figure comes from the engagement it is attached to.

This is for you if

Do not hire us if

Industries we serve

Real estate

Site visits and viewings where speed-to-lead decides which agent gets the appointment.

EdTech & admissions

Counsellor capacity as the binding constraint, with enquiry volume far exceeding it.

Insurance & financial services

Comparison-shopping consumers contacting several providers in one session.

Home services

Urgent, local demand where the first provider to answer usually wins the job.

Automotive

Enquiry to showroom visit to delivery, spanning weeks and multiple systems.

Healthcare & clinics

Appointment-driven demand with consent limits on what may be transmitted back.

Check your own numbers before you talk to anyone

A working spreadsheet with live formulas: spend through to net contribution, blended CAC including the fees your ad platform excludes, and payback computed on contribution rather than revenue. No email required — it is a file, and you should be able to check our thinking before you hear our pitch.

Download the worksheet

Frequently Asked Questions

How much does speed-to-lead actually matter?
In comparison-shopping consumer categories it is frequently the largest single lever available, because the enquirer has usually contacted several providers at once and the first useful conversation tends to win. Rather than quote industry benchmarks at you, we measure contact rate against elapsed time in your own data — the curve is always specific to the category and the offer.
Our leads are full of junk. Can you filter them?
Partly at capture and partly at optimisation. Phone and email validation plus deduplication remove a large share before an agent ever sees them. The more durable fix is feeding contacted and sold outcomes back to the platforms, so bidding stops seeking people who submit forms and starts seeking people who answer the phone.
Why do you want access to our call recordings and CRM?
Because cost per lead is measured in the ad platform and cost per sale is not. Without call outcomes we can only optimise toward form fills, which is the problem you are trying to solve. We work read-only and only need outcome data — contacted, qualified, sold, value — not the content of conversations.
Is it better to buy more leads or improve conversion?
Almost always conversion first, because contact-rate improvements apply to your entire existing volume at once and do not increase media cost. Buying more leads into a process that contacts them slowly increases spend and waste together. We would rather tell you to pause scaling for a month than take a larger media budget.
Can you work with our existing call centre or dialler?
Yes. We integrate with what you have rather than requiring a platform change — the requirement is that lead-level outcomes can be exported and returned to the ad platforms. Where that is genuinely not possible with your current stack, we will tell you what would need to change and why before any work is scoped.
Do you charge a percentage of ad spend?
No. That model pays the agency more when your budget grows, whether or not the growth was profitable, and it makes recommending a spend reduction structurally irrational. We price on the scope of the work: $2,500 for a diagnostic audit, $4,500–$5,500 for a build sprint, $6,500–$8,500 per month for a retainer.
Do you work with companies outside India?
Yes. We are based in Bengaluru and work with companies across the US, UK, UAE, Singapore, Australia, Canada, New Zealand and Ireland. Engagements run remotely with working hours overlapping your timezone.
Who owns the tracking setup and models when we stop working together?
You do, entirely. Everything is built in your accounts under your credentials — server-side tracking configuration, unit-economics models, dashboards, playbooks. We do not hold code or withhold access at the end of an engagement.
Why can we not see your client names?
Our clients are under NDA, so engagements are described by sector and situation rather than named. We would rather show you a real result with the name withheld than a named logo we cannot substantiate, and we will walk you through the methodology and the measurement on a call.

How we work

Bring your call logs

Forty-five minutes against your real data. You leave knowing your contact rate, your speed-to-lead, and the gap between cost per lead and cost per sale.