Lead Gen
Lead generation campaigns that produce qualified leads
Campaigns built to produce qualified leads.
We run lead-generation campaigns — on-platform and on-site — optimized for qualified, sales-ready leads at a controlled cost per qualified lead.
Lead generation campaigns are easy to make look successful and hard to make profitable. Platforms will happily deliver cheap form fills; the challenge is leads that answer the phone, match your criteria and become customers. We build lead campaigns on Meta, Google and LinkedIn around qualified leads from the start.
That means higher-intent forms with qualifying questions, offers specific enough to filter out casual interest, fast follow-up through routing and WhatsApp or email confirmation, and CRM stages sent back to the platforms so they optimise for leads that progress.
The problem
Lead-objective campaigns are easy to run badly: cheap leads that never convert. Optimizing for cost-per-lead instead of cost-per-qualified-lead floods sales with junk.
What we do
- Build instant-form and landing-based lead campaigns
- Add qualification filters directly at capture
- Optimize to qualified-lead cost instead of high-level clicks
- Integrate automated lead routing and qualification scoring
What you get
- Lead campaigns optimized thoroughly for quality
- Qualification and routing pipelines built in
A predictable flow of leads worth working. Average qualified pipeline value shows verifiable cost optimization within 45 days.
Who this is for
- Education, real estate, healthcare, finance and B2B service businesses that sell through a conversation
- Teams whose cost per lead looks fine but whose sales team rejects most leads
- Businesses moving from agency-reported CPL to cost per qualified lead
What's included
- Offer and form design: higher-intent forms, qualifying questions, clear next steps
- Campaigns on Meta Instant Forms, Google lead forms and landing pages, and LinkedIn Lead Gen Forms
- Lead routing and instant confirmation so follow-up happens in minutes
- CRM feedback to ad platforms for qualified-lead optimisation
- Reporting on cost per qualified lead and cost per customer
Building a lead generation system, not just campaigns
We build lead-generation systems that produce qualified, sales-ready leads at a predictable cost — not just volume that clogs the CRM.
Most lead gen optimizes for quantity, not quality — cheap leads that never convert, draining budget and sales time. Without qualification and economics built in, more leads just means more waste.
- Define the qualified-lead profile and economics with precision
- Build capture mechanics across paid, organic, and owned channels
- Add automated scoring and qualification boundaries at the source
- Optimize overall cost-per-qualified-lead, not raw cost-per-lead
Designing the lead funnel from capture to qualification
We design the lead funnel — awareness to capture to qualification — so more of your audience becomes leads worth passing to sales.
Traffic without a designed lead funnel leaks: visitors don't convert, captured leads aren't qualified, and the path from interest to lead is full of unmeasured friction.
- Map out the exact sequence from brand awareness to lead capture status
- Create high-yielding opt-in structures and optimized landing layouts
- Add interactive scoring boundaries to qualify form submissions on the spot
- Instrument full funnel analytics measuring conversion efficiency step by step
Frequently asked questions
How do you improve lead quality from Meta lead ads?
By using higher-intent form settings, adding qualifying questions, making the offer specific, following up quickly and sending CRM outcomes back through the Conversions API so Meta learns which leads progress.
Are instant forms or landing pages better for lead generation?
Instant forms usually produce more leads at a lower cost; landing pages often produce fewer but better-informed leads. We test both for your offer and judge them on cost per qualified lead.
What is cost per qualified lead?
It is ad spend divided by the number of leads that meet your qualification criteria in the CRM. It is a better measure of lead campaigns than cost per lead.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |