Reach
Reach campaigns for cost-efficient awareness
Get in front of the most of the right people.
We run reach campaigns that maximize unique people reached efficiently — breadth at the lowest viable cost, aimed at your actual target, not everyone.
Reach campaigns aim to show your ad to as many people in a defined audience as possible, at a controlled frequency. They suit launches, local businesses with a fixed catchment area, events and brands whose audience is small enough to cover completely.
We plan reach campaigns with explicit frequency caps, audience definitions that reflect real buyers, and measurement — ad recall estimates, brand lift where eligible, and search demand — that shows whether the reach did anything.
The problem
Pure reach is cheap to buy and easy to waste — reaching huge numbers of the wrong people at a flattering CPM. Reach only matters if it's the right audience, frequency-managed.
What we do
- Define the absolute addressable target market precisely
- Maximize unique, high-intent reach with optimal budget efficiency
- Manage frequency bounds closely to avoid waste and ad fatigue
- Pair broad-reach campaigns with memorability and ad recall triggers
What you get
- Highly efficient reach campaigns focused on target parameters
- Audience-targeted, frequency-managed media execution
Maximum relevant reach per rupee, expanding total addressable awareness safely.
Who this is for
- Local businesses and franchises covering a fixed area
- Brands launching products, stores or events
- B2B advertisers with small, well-defined target audiences
What's included
- Audience definition and reach estimates
- Frequency planning and caps
- Reach and frequency buying where available
- Lift and search-demand measurement
Planning reach and frequency
A reach plan starts with the audience size and the period. If the audience is a city, a set of target accounts or a defined demographic, we estimate how many people it contains and how much budget is needed to reach a meaningful share of them at the frequency the message needs. Meta and YouTube both offer planning tools and, at sufficient budgets, reservation buying that fixes reach and frequency in advance.
Creative for reach campaigns has to work in a single exposure, because many people will see it only once or twice: the brand and the main message must be clear within the first seconds, without relying on a click. We set frequency caps to avoid hammering the same people and measure success through lift studies where eligible, branded search, direct traffic and sales in the targeted area or audience — not through click-through rates, which reach campaigns are not built to produce.
Frequently asked questions
What is a reach campaign?
A campaign optimised to show ads to the maximum number of people in an audience, usually with a frequency cap, rather than to drive clicks or conversions.
What frequency should we aim for?
It depends on the message and the period. We set caps that give enough repetition to be remembered without wasting impressions on the same people.
How do we know reach campaigns worked?
Through brand lift studies where eligible, changes in branded search and direct traffic, and sales trends in the targeted area or audience.
Are reach campaigns suitable for B2B?
Sometimes — when the target audience is small and well defined, such as decision-makers at a list of accounts, reach campaigns can keep a brand in front of the whole group at controlled frequency. Broad B2B reach rarely pays back.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |