Retargeting
Retargeting and remarketing campaigns
Bring back the people who showed interest.
We run retargeting — paid ads served to people who visited, viewed, or interacted but didn't convert — recapturing warm intent that would otherwise be lost.
Retargeting shows ads to people who visited your site, engaged with your content or started a purchase without finishing. Remarketing re-engages known contacts and past customers through customer lists and owned channels. Both are among the most efficient-looking campaigns in any account — and among the most likely to take credit for sales that would have happened anyway.
We run retargeting and remarketing sized to your genuine warm audience, with frequency caps, sequenced messaging, exclusions for recent buyers, and holdout tests that show how much of the reported revenue is actually incremental.
The problem
Most visitors leave without converting on the first visit. Without retargeting, that warm, hard-won interest evaporates, and you pay full price to re-acquire people you already reached.
What we do
- Build custom behavioral retargeting audiences based on active signals
- Design sequenced, progressive creative aligned to intent depth
- Set up strict exclusion rules for existing converter profiles
- Optimize retargeting bids for efficient completed conversions
What you get
- Highly segmented, responsive retargeting audiences
- Sequenced creative narratives that guide users back
- Conversion-optimized tracking and high-conversion ad delivery
Warm prospects recaptured and converted. Blended ad account CPA drop of 20%+ within weeks of launch.
Who this is for
- E-commerce brands with meaningful site traffic and abandoned carts
- B2B companies with long sales cycles and engaged but unconverted prospects
- Businesses whose retargeting ROAS looks excellent but whose total sales do not move
What's included
- Audience map by intent and recency, with exclusions
- Sequenced creative for each audience stage
- Frequency and budget limits matched to audience size
- Customer-list remarketing for past buyers and lapsed leads
- Holdout tests to measure incremental revenue
Sizing retargeting to your warm audience
Retargeting budgets should follow audience size, not habit. We estimate how many people enter each warm pool per week and set budgets and frequency caps so each person sees enough to be reminded but not so much that they tire of you. Recent purchasers are excluded or moved to cross-sell messaging, and long-lapsed visitors age out.
Remarketing to contacts and past customers
We run remarketing — re-engaging existing contacts, leads, and past customers through lists and owned channels — to drive repeat purchase, reactivation, and expansion.
Your existing contact and customer lists are your warmest, cheapest audience, and most companies barely use them. Without remarketing, lapsed customers and dormant leads go re-acquired by competitors instead of you.
- Build secure remarketing lists directly from CRM and sales history
- Design specialized win-back and repeat purchase pipelines
- Automate re-engagement flows across owned and paid channels
- Optimize the lifetime value (LTV) curves of customer lists
Frequently asked questions
What is the difference between retargeting and remarketing?
The terms overlap. Retargeting usually means paid ads to people who visited or engaged; remarketing often means re-engaging known contacts and customers through lists, email or other owned channels. We run both as one programme.
Why does retargeting look so profitable?
Because it reaches people already likely to buy. Some of the sales it is credited with would have happened anyway, which is why we measure it with holdouts.
How much budget should go to retargeting?
Usually a modest share, sized to the warm audience you actually have. Overspending pushes frequency up and returns down.
Should B2B companies use retargeting?
Yes, particularly with long sales cycles. Retargeting website visitors and engaged contacts with case studies, comparisons and proof keeps you present while the buying committee decides, at modest cost.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |