LinkedIn Ads
LinkedIn Ads management for B2B pipeline
Reach decision-makers by exactly who they are.
We run LinkedIn Ads with professional targeting — title, company, industry, seniority — the sharpest way to reach B2B buyers and run account-based campaigns.
LinkedIn is the most precise way to reach B2B buyers by who they are — job title, function, seniority, company, industry and company size — and the most expensive place to make mistakes. Clicks cost far more than on Meta or Google, so a LinkedIn programme only works when targeting, offer and follow-up are built around pipeline rather than cheap leads.
We run LinkedIn Ads for B2B companies selling to defined accounts and roles: account-based campaigns from your target lists, Lead Gen Forms connected to your CRM, Thought Leader and document ads that build familiarity before the ask, and conversion tracking through the Insight Tag and LinkedIn's Conversions API so the platform learns from opportunities, not form fills.
The problem
LinkedIn clicks are incredibly expensive. Without narrow, multi-layered audience criteria and high-value lead magnets, B2B campaigns burn huge ad budgets on low-intent profiles.
What we do
- Target verified B2B profiles by title, seniority, sector size, and matching company list
- Design high-value Lead Gen Forms and Document Ad structures loaded directly in-feed
- Connect LinkedIn API triggers directly to CRM records for instant reps notifications
- Configure Account-Based Marketing (ABM) ad sequences targeting exact buying committees
What you get
- Bespoke LinkedIn target profiles and segmented account list databases
- Custom in-feed Document Ads and high-converting native Form templates
- Real-time CRM-to-LinkedIn lead handoff integrations
Directly pipeline qualified business-to-business opportunities from enterprise decision-makers.
Who this is for
- B2B SaaS and services companies with a defined ideal customer profile and deal values that justify LinkedIn's costs
- Account-based marketing programmes that need to reach buying committees at named companies
- Teams whose LinkedIn leads are plentiful but rarely become opportunities
- Founders and executives who want company ads and personal content to work together
What's included
- Audience architecture: matched company and contact lists, role and seniority layers, exclusions
- Campaign structure by funnel stage and offer, with budget pacing for LinkedIn's auction
- Creative and offer testing across single image, document, video, Thought Leader and conversation formats
- Lead Gen Forms with qualifying questions, synced to HubSpot or Salesforce
- Insight Tag and LinkedIn Conversions API setup, including offline CRM conversions
- Reporting on pipeline and opportunities by campaign and account
Why LinkedIn leads disappoint
Most LinkedIn programmes fail in one of three ways. The audience is too broad — a job-title filter without company size or industry pulls in people who will never buy. The offer is too early — asking a cold audience for a demo produces few leads at a high price. Or the leads are not followed up: a Lead Gen Form submission sits in a spreadsheet for days, by which time the prospect has forgotten it.
We structure campaigns so the ask matches the audience's familiarity. Cold target accounts see useful content and Thought Leader ads from your people; engaged accounts see proof and specific offers; the hand-raise goes straight into the CRM with qualifying answers attached. Our LinkedIn marketing guide covers the platform side in more detail.
Measuring LinkedIn on pipeline
LinkedIn's own reporting counts leads and website conversions. For B2B, the number that matters is opportunities and revenue, which usually arrive weeks or months later. We connect the CRM so qualified stages are sent back through LinkedIn's Conversions API, which both improves reporting and gives the platform a better optimisation target. Our walkthrough of setting up LinkedIn offline conversions for B2B pipeline shows the steps.
We also look at influence, not just last touch. Target accounts that saw LinkedIn ads often convert through search or direct visits later. Account-level reporting — engagement from target accounts against opportunities created at those accounts — gives a fairer view of what LinkedIn contributes.
Budget and expectations
LinkedIn rewards patience and concentration. Spreading a small budget across many audiences and formats rarely produces enough data to learn from. We usually start with fewer, well-defined audiences and two or three offers, run them long enough to read, and then expand. For companies with small total addressable markets, frequency management matters as much as targeting: the same few thousand decision-makers will see your ads repeatedly, so creative rotation is planned from the start.
Frequently asked questions
Is LinkedIn advertising worth it for B2B?
It can be when deal values are high enough to absorb LinkedIn's higher costs and your buyers are identifiable by role and company. It is usually a poor fit for low-priced products or audiences that cannot be defined professionally.
Should we use LinkedIn Lead Gen Forms or send traffic to our website?
Lead Gen Forms usually convert at a higher rate because they pre-fill profile data, but quality can be lower. We use qualifying questions, connect them to the CRM for immediate follow-up, and test them against landing pages for the same offer.
What are Thought Leader Ads?
They let a company promote posts from its employees' personal profiles. They often feel more native than company ads and work well for building familiarity with target accounts before a direct offer.
Can LinkedIn ads support account-based marketing?
Yes. Matched company lists let you target named accounts, and contact lists target known people. We layer role and seniority filters on top and report engagement and pipeline at the account level.
How do you track LinkedIn conversions that happen in our CRM?
Through LinkedIn's Conversions API, which can receive offline events such as qualified leads and opportunities from HubSpot, Salesforce or a middleware tool, matched to the original ad interaction.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |