Threads Ads
Threads Ads management
Get in early on Meta's conversation platform.
We run Threads Ads as the platform's ad ecosystem matures — an early-mover opportunity to reach an engaged, text-and-culture audience before costs rise.
Threads is Meta's text-first conversation app, and Meta has been rolling out advertising on it through Ads Manager. For advertisers already running Meta campaigns, Threads is less a new channel than a new placement: one that reaches people in a different context, with different creative expectations.
We test Threads within your existing Meta setup — placement comparisons, creative adapted to a text-and-image feed, and measurement alongside Facebook and Instagram — so you learn whether it adds incremental customers before committing more budget.
The problem
Threads requires highly conversational, text-based visual copy. Standard, static promotional templates fail as users expect cultural and conversational engagement.
What we do
- Design conversation-first text ad copy custom-tailored for Threads pacing
- Structure early-stage, broad placement ad groups inside Meta ad managers
- A/B test early CPM trends and target follower cohorts carefully
- Integrate Threads ad sets with broader Meta and Instagram cross-campaigns
What you get
- Threads-native text layouts and brief media templates
- Meta campaign placement blueprints mapping text-based visual groups
- Daily trend trackers comparing Threads CPMs vs standard platforms
Establishes an early foot-hold inside an emerging social network before costs rise.
Who this is for
- Advertisers already running Meta campaigns who want to test new placements early
- Brands with conversational, text-led creative that suits a discussion feed
- Media, publishing, tech and consumer brands with active Threads audiences
What's included
- Placement test design within Meta Ads Manager
- Creative adapted for Threads' feed
- Reporting on Threads placement performance against Facebook and Instagram
How we test a new placement
Testing Threads is mostly a question of isolation. If Threads is simply added to an existing campaign's placements, its results blend into everything else and you learn little. We run a controlled comparison: the same objective, audience and offer, with Threads as a separate placement or ad set where Meta's setup allows, and creative adapted to a text-first feed — a strong opening line, a clear point of view, an image that supports the text rather than carrying it.
We watch cost per result and, more importantly, whether customers acquired through the placement behave like those from Facebook and Instagram: order values, lead quality, retention. A placement that looks cheap but brings weaker customers is not a win. After a defined test period, Threads either earns a place in your standard placement mix or is excluded, and the reasoning is written down.
Frequently asked questions
How do Threads ads work?
They are managed in Meta Ads Manager, where Threads appears as a placement alongside Facebook and Instagram in markets where Meta has enabled it.
Should every Meta advertiser use Threads?
Not necessarily. We test it as a placement and keep it only if it delivers customers at an acceptable cost compared with other placements.
Does Threads need different creative?
Often. Its feed is text-first and conversational, so creative that reads naturally as a post tends to fit better than repurposed Reels or Stories.
Will adding Threads reduce our Facebook and Instagram results?
Not if it is tested properly. Running Threads as a measured placement shows whether it adds customers or simply shifts spend away from placements that were working, and we exclude it if it does the latter.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |