Messaging
Messenger and Instagram DM ad campaigns
Turn ads into conversations.
We run messaging campaigns — click-to-WhatsApp, Messenger, and DM objectives — that move prospects straight into a conversation where high-intent decisions get made.
Messaging campaigns start a conversation in Messenger or Instagram Direct instead of sending people to a form or a website. For businesses where a short exchange answers the buyer's questions — pricing, availability, fit — a conversation often converts better than a page.
We set up messaging campaigns with an automated first reply that qualifies the enquiry, routing to the right person, and tracking that links conversations to outcomes. For WhatsApp specifically, see our WhatsApp marketing service.
The problem
For considered and conversational purchases, sending people to a static page loses them. Messaging objectives open a direct line, but most teams don't design the conversation or qualification behind the click.
What we do
- Build high-converting click-to-message campaigns across networks
- Design structured conversation trees and immediate qualification workflows
- Integrate messaging flows directly with CRM and dynamic chat routing
- Optimize overall outcomes based on cost-per-qualified-conversation
What you get
- Pre-configured messaging campaigns across major ad channels
- Slick conversation trees, bots, and qualification flows
- Real-time CRM and messaging API integrations
Ad clicks that become real, qualifying conversations, boosting sales speed.
Who this is for
- Local and service businesses where buyers ask a few questions before booking
- Brands with Instagram audiences who prefer DMs to forms
- Teams able to reply quickly during the hours ads run
What's included
- Campaign setup for Messenger and Instagram Direct destinations
- Automated greeting and qualification questions
- Routing and response-time rules for your team
- Conversation outcome tracking and reporting
Designing the first reply
The first automated reply decides whether a messaging campaign produces customers or just conversations. A greeting that says only 'thanks, someone will reply soon' wastes the moment of highest interest. We write first replies that answer the most common question immediately — price range, availability, location — and ask one or two qualifying questions with quick-reply buttons, so the prospect is already moving forward before a person joins.
Routing rules then send qualified conversations to the right team member, with the answers already captured, while unqualified enquiries receive useful information without taking sales time. We set response-time targets for the hours campaigns run, and if your team cannot staff those hours, we schedule ads accordingly rather than collecting messages nobody answers. Conversation outcomes are logged in the CRM so campaigns are judged on bookings and sales, not on messages received.
Frequently asked questions
Should we use Messenger, Instagram Direct or WhatsApp?
Whichever your customers use most. In many markets WhatsApp leads; for Instagram-heavy audiences, Direct works well. Meta lets one campaign use several messaging destinations.
Do messaging campaigns need someone to reply?
Yes. Automation can handle the first reply and qualification, but conversations that go unanswered waste the spend, so staffing during campaign hours matters.
How do you measure messaging campaigns?
By conversations started, conversations that reach a qualified stage and sales, tracked in the CRM by campaign.
Can messaging campaigns work for e-commerce?
They can for higher-priced or considered products where buyers want to ask about sizing, delivery or suitability before purchasing. For low-priced impulse products, sending people straight to a product page usually converts better.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |