Sales / Conversions
Conversion and sales campaign management
Bottom-funnel campaigns built to drive purchases.
We run conversion-objective campaigns optimized for sales and revenue — putting offers in front of buyers ready to act and optimizing to ROAS, not clicks.
Sales-objective campaigns — Meta's Advantage+ sales campaigns, Google's Performance Max and Shopping, and conversion-optimised campaigns elsewhere — are where most e-commerce and direct-response budgets end up. They can scale well, but left alone they tend to favour customers who would have bought anyway: returning buyers, brand searchers and retargeting audiences.
We run sales campaigns built to acquire new customers profitably: purchase values reported accurately, new-customer goals and exclusions configured, creative and offers tested systematically, and results judged on new-customer revenue and contribution margin.
The problem
Many campaigns optimize for clicks or traffic and call it 'sales.' Without true conversion optimization and clean signal, spend chases activity that never reaches the checkout.
What we do
- Build conversion campaigns across all primary platforms
- Implement clean conversion tracking via server-side APIs
- Optimize bids and creative assets to purchase and overall ROAS
- Sharpen offer messaging and landing page conversion alignment
What you get
- Conversion-optimized campaigns with platform precision
- Clean, high-accuracy conversion tracking integrations
- ROAS-focused attribution and delivery
Spend that produces sales, not just sessions. Real-world accounts record robust and verifiable direct conversion increases.
Who this is for
- E-commerce and D2C brands running Advantage+ sales or Performance Max
- Businesses whose ROAS looks healthy while new-customer growth is flat
- Brands preparing for peak seasons such as Diwali, Black Friday and Ramadan
What's included
- Conversion and value setup, including new-customer signals
- Campaign structure across Meta, Google and other sales channels
- Creative and offer testing plan
- Reporting on new-customer revenue, contribution margin and blended efficiency
What we review every week
Sales campaigns change constantly — creative fatigues, auctions shift, stock and margins move — so the weekly review follows a fixed order. First, the signal: are purchases and values arriving correctly, and do they reconcile with the store? Second, new-customer share: how much of the spend and revenue came from first-time buyers. Third, creative: which concepts are fatiguing and what replaces them. Fourth, budget: where the next increment of spend should go based on marginal results, not averages.
Around peak periods such as Diwali, Black Friday and Ramadan, the review becomes daily and budgets follow a pacing plan agreed in advance. Every change is logged with its reason, so when results move you can see what caused it. Reporting goes beyond platform ROAS to new-customer revenue, contribution margin and blended efficiency across all channels.
Frequently asked questions
Why does our Advantage+ campaign spend on existing customers?
Because it optimises for purchases and existing customers buy readily. Defining existing customers in Meta and using new-customer settings shifts budget toward acquisition.
How do you know if sales campaigns are profitable?
We compare platform-reported revenue against your store or finance data, calculate contribution margin after product, fulfilment and ad costs, and run holdout tests where needed.
Should we optimise for purchases or purchase value?
Purchase value is usually better when order values vary widely, because it steers delivery toward higher-value customers rather than any buyer.
How quickly can sales campaigns scale before efficiency drops?
It depends on audience size, creative supply and auction conditions. We raise budgets in measured steps and watch cost per new customer after each step, holding or reversing when efficiency falls sharply.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |