Media Buying
Paid media buying and campaign management
Execute the buys with discipline, not autopilot.
We execute and manage your paid media buys — bids, budgets, placements, and optimization — squeezing maximum contribution from the plan.
Media buying is the daily work of turning a plan into results: launching campaigns, setting bids and budgets, managing placements, rotating creative, pacing spend and reacting to what the data shows. It is where most agencies spend their time, and where small decisions compound into large differences in cost per customer.
We buy media across Meta, Google, LinkedIn, TikTok and other platforms with senior oversight, against targets set from your margins, and with changes logged so every decision can be explained.
The problem
Even a good plan fails in execution: drifting bids, lazy budget pacing, poor placements, and no reconciliation against true return. Most accounts quietly waste a meaningful share of spend.
What we do
- Execute media buys across prioritizing ad platform networks exactly to plan
- Manage real-time bid strategies, pacing rules, and placements to cut waste
- Optimize ad sets continuously against actual blended contribution return
- Reconcile monthly ad spends back to bottom-line financial records
What you get
- Professionally managed media buying structures with rigorous testing
- Continuous bidding, pacing, and placement refinement structures
- Highly transparent financial performance and attribution dashboards
Squeezes maximum contribution from your plans, making sure every ad dollar works.
Who this is for
- Brands that have a plan but need experienced execution
- Teams whose in-house buyer needs senior support or cover
- Advertisers running several platforms that need consistent management
What's included
- Campaign build and launch across platforms
- Daily and weekly optimisation of bids, budgets, placements and creative
- Change log and weekly performance notes
- Reporting against cost-per-customer and margin targets
What senior buying looks like in practice
Day to day, media buying is a series of small decisions: whether a campaign that underperformed yesterday needs a change or more time, whether to raise a budget, which creative to retire, whether a placement is worth keeping. Junior buyers tend to over-react to daily noise or leave problems too long. Senior buyers know which signals matter at your spend level and how long each platform needs before a change can be judged.
We make changes deliberately, in planned steps, and log each one with its reason and the result we expect. That log is shared with you, so performance changes can be traced to decisions. Weekly notes summarise what moved, why, and what we are doing next. When results fall, you hear about it from us first, with a diagnosis rather than an excuse.
Frequently asked questions
Who will actually manage our campaigns?
A senior operator owns each account and the decisions in it, rather than a rotating junior team.
How often do you change campaigns?
As often as the data justifies and no more. Frequent large changes reset learning on automated platforms, so we make deliberate, logged changes.
Do you own our ad accounts?
No. Ad accounts, pixels, audiences and creative stay in your ownership; we work inside them with your permission.
Can you buy media in several countries at once?
Yes. We run campaigns across the US, India, the UK, Australia, Canada, the UAE and other markets, usually in separate campaigns by country so budgets, currencies and offers stay controlled.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |