Social acquisition
Social media marketing services
Convert active social traffic into buyers.
Omnichannel campaigns tuned for direct business contribution, not likes.
Social media marketing covers two different jobs that are often confused: organic content that builds an audience and reputation over time, and paid social that acquires customers now. Most businesses need both, but they need them measured differently — and most agencies optimise for the metrics that are easiest to report, such as followers and engagement, rather than pipeline and sales.
We run social media marketing aimed at commercial results: paid social on Meta, LinkedIn, TikTok and Snapchat built around conversion, and an organic content system — including founder and creator content — that supports it. Every activity is tied back to leads, customers or revenue.
The problem
Social media budgets are frequently burnt on vanity video views and empty likes that fail to drive checkouts. Direct sales from social channels require conversion-optimized messaging and target audience matching.
What we do
- Compose direct-response social ad copy
- Design scroll-stopping layout formats
- Target high-intent custom audience lookalives
- Build automated remarketing sequences
What you get
- Native social acquisition campaign sets
- Modular creative testing templates
- High-converting social copy databases
- Weekly retention review logs
A predictable social transaction loop transforming active attention into recurring customer checkouts.
How it runs
- Research Hooks. We research buyer triggers to write copy angles that resonate with target personas.
- Build Templates. We design modular layout templates designed to stand out in feeds.
- Launch Campaigns. We build conversion-focused social campaigns using lookalive and exclusion lists.
- Test & Refine. We systematically prune underperforming creative variants, scaling the winners.
Who this is for
- Brands posting regularly on social without seeing leads or sales from it
- Companies that want paid and organic social planned together rather than by separate teams
- B2B companies where founder and employee content could drive more pipeline than the company page
- D2C brands needing a steady supply of creative for paid social
What's included
- Social strategy: platforms, audiences, content pillars and the role of each channel
- Paid social campaigns with conversion tracking and creative testing
- Organic content calendar, formats and production workflow
- Creator and UGC programme for paid and organic use
- Community and comment management guidelines
- Reporting on leads, sales and assisted conversions from social
Organic and paid have different jobs
Organic reach on most platforms is limited for brand pages, so organic content works best for building trust with people who already follow or encounter you, and for testing ideas cheaply. Paid social puts your best messages in front of the people most likely to buy. The two reinforce each other: organic posts that resonate become paid creative, and paid campaigns bring new people to the organic presence.
For B2B, personal profiles often outperform company pages. Founder and expert content, amplified with Thought Leader Ads on LinkedIn, can build familiarity with target accounts before any direct offer.
Creative is the targeting
On Meta and TikTok in particular, broad targeting has become the norm and the creative itself decides who sees an ad. That makes creative volume and variety the main lever: different hooks, formats, creators and angles reach different people. We build a creative pipeline — briefs from customer research, production with your team or creators, structured testing and fast iteration — sized to your spend. Our list of influencer and social media marketing companies shows how others approach the same problem.
Measuring social properly
Likes and follower counts are easy to grow and rarely matter on their own. We track conversions from paid social against your backend, assisted conversions and branded search for organic, and lead quality in the CRM. For organic programmes, we also watch whether target audiences engage — the right hundred comments matter more than ten thousand views from people who will never buy.
Frequently asked questions
Do you manage organic social posting as well as ads?
Yes, when organic content supports the commercial goal. We plan both together, though many clients keep day-to-day community management in-house and we provide strategy, formats and paid amplification.
Which social platforms should we be on?
The ones where your buyers spend time and where you can produce content that fits. For most B2B companies that means LinkedIn first; for consumer brands, Instagram, Facebook and TikTok, with Snapchat important in the Gulf and for younger audiences.
How do you measure ROI from social media?
Paid social is measured on conversions and revenue reconciled to your backend. Organic is measured through engagement from target audiences, assisted conversions and branded search trends.
Do you work with influencers and creators?
Yes, for UGC-style creative used in ads and for creator partnerships where the audience fits. We focus on creators whose content converts, not just those with the largest followings.
How much content do we need for paid social?
Enough to replace creative before it fatigues at your spend level — often several new concepts a month for active accounts, more for larger budgets.
Do you manage organic social channels?
No, we specialize exclusively in paid social media acquisition campaigns built for direct checkouts and lead conversions.
How do you test ad creative?
We run structured tests using hook and copy variations to find the combination with the lowest acquisition cost.
What social platforms do you manage?
We run campaigns on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, and YouTube.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |