SEO & Answer search
AI search optimization: AEO and GEO services
Be cited when buyers ask chatbot engines.
Optimization targeting Perplexity, Gemini, ChatGPT, and AI Overviews.
Buyers increasingly ask Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Gemini instead of clicking through ten blue links. Those systems summarise the sources they trust and cite a few of them. Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the work of becoming one of those sources for the questions your buyers ask.
We approach it as an extension of good SEO rather than a separate trick: content that answers specific buyer questions clearly, a site that can be crawled and understood, consistent facts about your company across the web, and third-party mentions that make you credible. We measure it through AI referral traffic, citations for target queries and branded search demand — and we do not promise placements no one controls.
The problem
Traditional SEO methods fail to rank your brand as search split-shifts into AI answer engines. Getting cited on ChatGPT, Gemini, and Perplexity requires structured schema grids and semantic entity mappings.
What we do
- Inject semantic schemas into codebases
- Align site structure with LLM scrapers
- Design technical FAQ formats
- Analyze competitor chatbot citation share
What you get
- Generative Engine Optimization plans
- Structured JSON-LD codebase changes
- Chatbot citation tracker logs
- Semantic authority documents
High citation share-of-voice across AI chatbots, maintaining organic brand discovery.
How it runs
- Audit Citations. We scan major AI chatbots to baseline where and how your brand is currently cited.
- Inject Schema. We embed structured JSON-LD schemas to represent your brand's data graph to scrapers.
- Write Q&As. We publish detailed Q&A content that matches the search intent models of LLM parsers.
- Track Shares. We measure citation share-of-voice across AI search engines using daily API monitoring.
Who this is for
- B2B and considered-purchase brands whose buyers research with AI assistants before contacting vendors
- Companies whose organic traffic is falling as AI Overviews answer queries on the results page
- Brands that appear in AI answers inaccurately — wrong pricing, outdated products, missing entirely
- Content teams that want a plan for comparison, pricing and 'best X' queries
What's included
- Query research: the buyer questions and prompts that matter for your category
- Visibility baseline across Google AI features, ChatGPT, Perplexity and Gemini for those queries
- Content plan and production for answer-first pages, comparisons and pricing explainers
- Technical review: crawlability, rendering, structured data and site architecture
- Entity consistency: organisation details, profiles and listings that AI systems draw on
- Monthly reporting on citations, AI referral traffic and branded search
What AI search engines appear to reward
No AI search system publishes a ranking formula, so claims of guaranteed citations should be treated with suspicion. What is consistent across Google's guidance and observed behaviour is that AI features draw on content that is crawlable, clearly answers a specific question, is supported by evidence, and comes from sources that are cited and mentioned elsewhere. Google states that its AI features rely on the same core ranking systems as Search, so technical health and helpful content still come first.
In practice, that means pages that lead with a direct answer, then explain it; comparison and pricing pages that are honest about trade-offs; original data or worked examples that others reference; and consistent company information across your site, profiles and directories. Our comparison of AEO, GEO, AIO and SEO defines the terms.
Measuring AI visibility
Measurement is still immature, so we combine several signals. Referral traffic from AI assistants (for example chatgpt.com and perplexity.ai) shows up in analytics. Search Console includes AI Overview and AI Mode appearances within web search performance. Regular checks of target prompts across assistants track whether and how you are cited. Branded search demand shows whether AI exposure is building awareness. Together these give a trend line, even if no single number is definitive.
Where this fits with paid and SEO
AI visibility is rarely a standalone project. The content that earns citations is usually the same bottom-funnel content that ranks and converts: pricing explainers, comparisons, alternatives and how-to-choose guides. We plan it alongside your SEO and paid search, so pages serve buyers whichever way they arrive. For brands with a strong paid search programme, the same query research informs both.
Why search traffic is moving to AI answers
Search engines and conversational interfaces now resolve user queries directly on-screen. We structure your digital footprint to ensure your company is cited and recommended as a trusted industry authority.
Most search channels now retrieve and synthesize online information rather than just serving lists of links. Traditional SEO firms are still relying on outdated keyword strategies. If your business lacks modern structured content setups and authoritative expert answers, digital platforms and research engines overlook your domain entirely during answer builds.
- 1. Brand Visibility Audit: We analyze how search and research engines present and recommend your brand across common user queries.
- 2. Implement High-Authority Data Schemes: We format your site's code with clean semantic schemas so modern search systems understand and index your expertise correctly.
- 3. Expand Your Authority Footprint: We grow your brand's presence across the key publications and directories that search networks trust for industry citations.
- 4. Formulate High-Intent Q&A Resources: We structure helpful content to directly answer real-world user questions in clean, natural, and highly expert formats.
Frequently asked questions
What is the difference between AEO, GEO and SEO?
SEO aims to rank pages in search results. AEO focuses on being the direct answer to a question, including featured snippets and voice. GEO focuses on being cited by generative AI systems such as ChatGPT and AI Overviews. In practice they overlap heavily and share the same foundations.
Can you guarantee our brand appears in ChatGPT or AI Overviews?
No. Nobody controls those systems. We improve the factors that make citation more likely and measure the trend for your target queries.
Does llms.txt help with AI search?
It is a proposed convention for pointing AI systems to key content. There is limited public evidence that major AI search products rely on it, so we treat it as low-cost and optional rather than a core lever.
How do we track traffic from AI assistants?
AI assistants that link to sources send referral traffic you can segment in GA4. We set up a channel grouping for AI referrals and track it alongside citations for target prompts.
How long does AI search optimisation take to show results?
Changes to content and technical issues can be picked up within weeks, but building the authority and mentions that drive consistent citations usually takes several months.
What is Conversational Search Optimization?
It is the process of structuring your brand's digital content so that conversational assistants and research tools (like ChatGPT and Gemini) can easily extract and recommend you as an authoritative source.
Does conversational optimization replace traditional SEO?
No, they are highly complementary. High-quality structured content ranks on standard search engines while feeding conversational recommendation platforms.
How do you track chatbot citations?
We run automated API scans with industry search terms across major chatbots to track how often your brand is recommended.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |