Traffic
Traffic campaigns optimized for quality visits
Drive the right visitors to the right destination.
We run traffic campaigns that send qualified visitors to your site, landing page, or app — optimized for quality clicks that go on to act, not bounce.
Traffic campaigns are the cheapest way to buy clicks and one of the easiest ways to waste money. Optimised for link clicks, platforms find people who click — including accidental taps and visitors who leave in two seconds. Optimised for landing page views or engaged sessions, they find people who actually arrive and read.
We use traffic campaigns where they have a real job: seeding new audiences, promoting content that feeds retargeting, or driving visits for offline businesses. Each is optimised for quality visits and judged by what those visitors go on to do.
The problem
Traffic is the easiest metric to inflate and the easiest to waste. Cheap clicks from the wrong audience bounce instantly, flattering the dashboard while doing nothing for revenue.
What we do
- Target highly qualified, high-intent audience parameters
- Optimize specifically for engaged sessions over raw clicks
- Align destination page design, messaging, and original ad creatives
- Feed downstream conversion models with qualified user tracks
What you get
- Quality-focused traffic campaigns engineered to reduce bounce rates
- Tight landing page and creative destination alignments
Visitors who actually engage and convert downstream rather than bouncing.
Who this is for
- Brands building retargeting pools for new products or markets
- Publishers and content-led businesses promoting articles and guides
- Advertisers whose current traffic campaigns produce high bounce rates
What's included
- Objective and optimisation event selection (landing page views, engaged sessions)
- Placement review to remove low-quality inventory
- Landing page speed and relevance checks
- Reporting on downstream engagement and conversions
When traffic campaigns earn their budget
We give each traffic campaign a specific downstream job before it launches. If the job is building a retargeting pool for a new product, we measure the size and later conversion of that pool. If it is promoting a guide or tool, we measure engaged visits and the share of readers who take the next step. If it is supporting a local or offline business, we look at store visits, calls or bookings where they can be tracked.
Placements get particular attention. Traffic objectives are prone to low-quality placements and accidental taps, so we review placement breakdowns, exclude or down-weight poor inventory, and compare landing page views with link clicks to catch the gap. Pages are checked for load speed on mobile networks, because a slow page wastes every click bought. When a traffic campaign cannot show a useful downstream effect after a fair test, its budget moves to campaigns optimised for conversions instead.
Frequently asked questions
When should we use traffic campaigns?
When the goal is reaching new people with content or building audiences for later conversion, and when the downstream action is too rare to optimise for directly.
Why do our traffic campaigns have high bounce rates?
Usually because they optimise for link clicks, which include accidental taps and low-quality placements. Optimising for landing page views and reviewing placements usually helps.
Are traffic campaigns cheaper than conversion campaigns?
Per click, usually yes. Per customer, often not, because the visitors are less qualified. We judge them on what the traffic produces.
What is the difference between link clicks and landing page views?
A link click counts any tap on the ad's link; a landing page view counts only when the page actually loads. Optimising for landing page views filters out many accidental taps and visitors who leave before the page appears.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |