SDR Call cadences
Outbound calling and SDR call cadences
The highest-touch channel, used where it counts.
We build outbound and follow-up calling systems — scripts, cadence, and qualification — for high-intent, high-value moments where a human conversation closes what a message can't.
For high-value leads, a phone call is often the fastest route to a sale — if it happens quickly and goes well. Many businesses lose leads they paid for simply because the call came a day late, from an unknown number, with no script for the questions that decide the deal.
We set up calling as a system: lead routing that triggers a call within minutes, cadences for leads who do not answer, scripts and qualification frameworks, dialler and call-tracking tools, and reporting on contact rate and outcomes.
The problem
Calling is either neglected or done blindly: no scripts, no prioritization, reps dialing low-intent lists and burning out. The most persuasive channel is wasted on the wrong moments.
What we do
- Engineer strategic calling scripts and framework playbooks
- Prioritize high-intent leads using real-time qualification filters
- Design multi-touch call cadences and automated follow-ups
- Integrate voice tracking, notes, and records directly with your CRM
What you get
- Bespoke caller scripts and rejection-handling frameworks
- Target list prioritization rules based on real behavioral cues
- Integrated calling workflows synced to CRM sales state records
Human conversations focused strictly where they possess maximum conversion probability.
Who this is for
- Education, real estate, insurance, healthcare and B2B teams that sell by phone
- Businesses with low contact rates on paid leads
- Outbound teams needing structured call cadences
What's included
- Speed-to-lead routing and call triggers
- Call cadences combining calls, WhatsApp, SMS and email
- Scripts, objection handling and qualification guides
- Dialler and call-tracking setup with CRM logging
Setting up a calling system
A calling system has three parts that must work together. The first is speed: new high-intent leads trigger an immediate call task or automatic dial for the right person, with the lead's answers and source on screen. The second is persistence: if the lead does not answer, a cadence of calls and messages over the following days, with timing based on when your leads actually pick up. The third is quality: scripts and qualification questions that help reps run consistent, useful conversations.
We set up the dialler and call tracking so every call is logged against the lead in the CRM, then report contact rate, time to first call, connect-to-meeting rate and outcomes by source. Those numbers usually show quickly whether lost leads were poor quality or simply never reached — which changes how you judge your marketing.
Frequently asked questions
How quickly should we call new leads?
As quickly as possible — ideally within minutes. Contact and conversion rates tend to fall sharply as response time grows.
Which dialler and call-tracking tools do you use?
We work with tools such as Aircall, JustCall, Kixie and CallRail, and native CRM calling in HubSpot and Salesforce, choosing what fits your team and market.
Are there rules on calling leads?
Yes. Consent and calling rules vary by country — for example the TCPA in the US and Do Not Disturb rules in India. We build consent and calling hours into the process.
Should calls be automated with AI voice agents?
AI voice tools can handle simple confirmations and reminders, but high-value sales conversations still benefit from people. Where AI is used, disclosure and consent rules apply and vary by country.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |