App Installs
App install campaigns that drive active users
Drive installs that turn into active users.
We run app-install campaigns optimized for quality installs and post-install activation — because an install that never opens twice is wasted spend.
App install campaigns on Meta, Google, TikTok and other networks can deliver volume quickly. The question is whether installed users open the app again, complete onboarding and become paying or active users. Campaigns optimised only for installs rarely produce that.
We run install campaigns set up to optimise for post-install events — registration, first purchase, trial start — with SKAdNetwork and mobile measurement configured correctly, and creative that shows what the app actually does.
The problem
Install campaigns often chase cheap installs that never activate, retain, or pay. Vanity install counts hide the truth: cost-per-install is meaningless if those users churn on day one.
What we do
- Run install campaigns across Universal App Campaigns (UAC), Meta, TikTok and more
- Optimize specifically for post-install activation events, not raw installs
- Tighten campaign targeting towards high lifetime value (LTV) user clusters
- Measure and map the exact path from install to activation to retention
What you get
- Multi-channel, synchronized app-install campaign structures
- Bidding optimization models focusing on post-checkout value triggers
- Clean, secure pixel and event analytics tracking
Installs that become active, retained, high-paying lifetime users.
Who this is for
- Apps launching or scaling paid installs
- Teams with strong install volume but weak day-1 and day-7 retention
- Apps moving from install to event or value optimisation
What's included
- Event and conversion value mapping for each network
- Install and app event campaigns on Meta, Google, TikTok and others
- SKAdNetwork and MMP configuration
- Store listing and creative alignment checks
Matching creative to the app experience
Install campaigns attract the users their creative promises. Ads that oversell — showing features that are hard to find, or rewards that require a long setup — produce installs that churn quickly. We base creative on what new users actually experience in their first session, showing the core action clearly, and align the app store listing with the ads so the promise is consistent from impression to first open.
We run creative tests across networks, track post-install events by creative where measurement allows, and retire concepts that bring cheap installs with poor activation. For iOS, conversion value mapping in SKAdNetwork is designed so early in-app actions are reported, giving campaigns a signal beyond the install. The result is a smaller number of installs from people more likely to become active users — which is cheaper in the only sense that matters.
Frequently asked questions
Should we pay for installs or in-app events?
Most apps should move to in-app event or value optimisation as soon as they have enough event volume, because it attracts users more likely to stay.
Does the app store listing affect paid installs?
Yes. The store page converts paid clicks into installs, so screenshots, ratings and the first lines of the description affect cost per install.
What is SKAdNetwork?
Apple's privacy-preserving attribution framework for iOS app install campaigns, which reports aggregated, delayed conversion data instead of user-level data.
How many installs does an app campaign need before optimising for events?
Platforms recommend a minimum number of conversion events per campaign per week for stable optimisation. If your target event is too rare, we use a more frequent earlier event that predicts it.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |