Digital Marketing Agency & Consultancy

Every channel is hitting its target. The business is not.

When each supplier reports against its own metric, everyone can succeed while revenue stalls. We reconcile every channel against one number — booked revenue — and manage the mix on contribution.

Five channels, five dashboards, five different versions of the truth

Your paid social agency reports platform ROAS. Your search agency reports conversions from Google Ads. Your SEO supplier reports rankings and organic sessions. Email reports its own attributed revenue. Add them up and the total substantially exceeds what you actually booked, because each is claiming the same customers inside its own attribution model with no visibility of the others. Nobody is being dishonest — each is answering the only question it can see. But it means the most important decision you make, which is how to divide the budget between them, is the one decision none of these reports can inform. And because every supplier's report shows success, there is no natural mechanism by which the problem ever surfaces.

Platform-reported conversions versus booked revenue. Four advertising channels each report a share of the same conversions — Meta, Google, LinkedIn and YouTube. Because each measures inside its own attribution window with no visibility of the others, their combined claimed total is larger than the revenue actually recorded in the ledger.

Illustrative. Each platform reports the conversions it believes it influenced, inside its own attribution window, with no visibility of the others — so the same order gets claimed more than once and the totals exceed what finance booked. The gap widens with every channel you add.

Symptoms, causes and what they cost

Every supplier reports success and growth is flat

Why it happens: Each channel is measured against a metric it controls, inside its own attribution window. Overlapping credit means the sum of the parts exceeds the whole.

What it costs: You cannot tell which channel to fund, so budget is allocated by inertia or by whoever presents most persuasively.

Paid and organic are managed as if they are unrelated

Why it happens: Different suppliers, different reports, no shared view of the query landscape — so paid bids on terms already ranking well while genuine gaps go unfunded.

What it costs: You buy traffic you were getting free, and leave the gaps that actually needed paid coverage uncovered.

Nobody owns the number

Why it happens: Each supplier owns a channel. No one owns the blended economics, so no one is accountable when the channels are individually fine and the whole is not.

What it costs: Problems that live between channels — the majority of them — go unowned until they show up in a board pack.

Reporting takes a week and still cannot be trusted

Why it happens: Manual consolidation across platforms with different definitions, windows and refresh cycles, reconciled to nothing.

What it costs: Senior time is spent assembling numbers rather than acting on them, and decisions lag the market.

Where growth is normally stuck

Conversion signal loss between the browser and the ad platform. Conversions fall at each stage of browser-side collection: tracking prevention and consent choices remove roughly a third, and further loss occurs before the event reaches the ad platform. A final bar shows the larger share that survives when events are also sent server-side.

Illustrative. Browser-side collection loses signal to tracking prevention, consent choices and blockers before it ever reaches the ad platform. Server-side events recover much of that gap — not all of it, and never the part a visitor declined.

Our solutions — matched to the problem you have

Our services

Measurement first

Nothing downstream is trustworthy until this is right. We start here on almost every engagement, because optimising against numbers that do not reconcile just reaches the wrong destination faster.

Channel management

Where we are the right operator we run the channel; where you already have someone good, we hold them to the same reconciled model instead.

Conversion & retention

Where the funnel rather than the ad is the binding constraint, more traffic makes the problem more expensive rather than smaller.

What we actually do across a digital mix

We build the layer above your channels — one reconciled model — and then either manage the mix against it or hand it to your existing suppliers to be held to. Both are legitimate outcomes.

How it runs

The engagement sequence, phase by phase. Four sequential phases, beginning with diagnosis and measurement before any campaign changes are made.

The order is deliberate. Acquisition work built on unreconciled measurement compounds the error, so the measurement layer is corrected before any campaign changes.

Days 1–10 — Build one number from many

Read-only access to every channel, analytics and your ledger. We rebuild reporting on a single reconciled basis and quantify the gap between the sum of supplier reports and actual booked revenue. That gap is usually the conversation.

Weeks 2–4 — Fix measurement once, for everything

Server-side collection, consistent event definitions and normalised attribution across channels — built once at the business level rather than repeatedly and incompatibly by each supplier.

Weeks 4–8 — Reallocate on contribution

Budget redistributed on reconciled contribution rather than channel-reported returns, paid and organic coordinated around one query landscape, and the post-click experience addressed where it is the shared constraint.

Ongoing — Own the blended number

Weekly against blended CAC, contribution and payback. Suppliers keep their channels; the blended model is the thing everyone is held to, including us.

Why we will happily keep your existing suppliers

Most agencies answer a fragmentation problem by proposing to take over every channel. Sometimes that is right; often it just replaces five specialists with one generalist and calls the resulting simplicity an improvement. The actual problem is that nobody owns the layer above the channels. That layer can be built without disturbing suppliers who are performing, and a good specialist usually welcomes being measured on contribution — it is the ones reliant on flattering attribution who object. We would rather build you the model and let it decide who stays.

What you get out of it

One number everyone is held to

Including us. Reconciled contribution replaces five incompatible dashboards as the basis for every budget decision.

Budget moves to what actually works

Reconciliation typically changes allocation materially, because channels flattered by overlapping credit stop being funded on that basis.

Paid stops buying what organic already earns

One query landscape across both means paid covers genuine gaps rather than competing with your own rankings.

Reporting takes minutes, not a week

One model, consistently defined, so senior time goes to decisions instead of spreadsheet reconciliation.

Cumulative contribution against customer acquisition cost over twelve months. Contribution accumulates month by month as a rising line, while acquisition cost is a flat line paid up front. The two cross once cumulative contribution overtakes acquisition cost. The shaded area before that crossing is the payback period, during which capital is committed.

Illustrative. Contribution accumulates monthly while the acquisition cost is paid up front. The shaded area is the period your capital is committed — the real constraint on how fast you can scale, regardless of how strong the LTV:CAC ratio looks.

Published engagements

Client names are withheld under NDA. Every figure comes from the engagement it is attached to.

This is for you if

Do not hire us if

Industries we serve

D2C & e-commerce

Marketplace, own storefront and retail media reconciled into one contribution model.

B2B SaaS

Long cycles across paid, organic and email where attribution windows differ wildly.

EdTech

High-volume enquiry generation across channels with qualification as the shared constraint.

Real estate

Geography-bound demand across search, social and portals with overlapping credit.

Automotive & local retail

Online demand completing offline, across several channels and systems.

Fintech & regulated

Consent-constrained measurement that must be solved once, consistently, for every channel.

Check your own numbers before you talk to anyone

A working spreadsheet with live formulas: spend through to net contribution, blended CAC including the fees your ad platform excludes, and payback computed on contribution rather than revenue. No email required — it is a file, and you should be able to check our thinking before you hear our pitch.

Download the worksheet

Frequently Asked Questions

What is the difference between a digital marketing agency and a performance marketing agency?
In practice the labels overlap and many firms use them interchangeably. The useful distinction is scope and accountability. A digital engagement usually spans several channels including organic and email; a performance engagement is narrower and accountable to cost per acquired customer. We work either way — the constant is that the reporting reconciles to booked revenue rather than to platform dashboards.
Do we have to replace our existing agencies?
No, and often you should not. The gap in most multi-channel setups is the layer above the channels, not the channels themselves. We can build the reconciled model and let your existing suppliers be measured against it. Good specialists tend to welcome that; the ones who object are usually the ones benefiting from overlapping attribution.
Why do our channel reports add up to more revenue than we booked?
Because each platform counts conversions it believes it influenced, inside its own window, with no knowledge of the others. One customer who saw a Meta ad, clicked a Google ad and opened an email can appear in three reports. Summing them is not a mistake anyone made deliberately, but the total is not a real number.
Do you do SEO and content as well as paid?
We coordinate paid and organic around one query landscape and treat AI search visibility as part of that, because buyers increasingly ask assistants rather than search engines. Where deep technical SEO or large-scale content production is the constraint we will say so and scope accordingly rather than claim capability we would be building on your budget.
How long before the reconciled model is usable?
The first version usually exists within ten working days, because it uses data you already have. It gets more reliable over the following month as server-side collection and consistent definitions land. The initial reconciliation is often the most valuable output — it is where the gap between reported and booked revenue becomes visible.
Do you charge a percentage of ad spend?
No. That model pays the agency more when your budget grows, whether or not the growth was profitable, and it makes recommending a spend reduction structurally irrational. We price on the scope of the work: $2,500 for a diagnostic audit, $4,500–$5,500 for a build sprint, $6,500–$8,500 per month for a retainer.
Do you work with companies outside India?
Yes. We are based in Bengaluru and work with companies across the US, UK, UAE, Singapore, Australia, Canada, New Zealand and Ireland. Engagements run remotely with working hours overlapping your timezone.
Who owns the tracking setup and models when we stop working together?
You do, entirely. Everything is built in your accounts under your credentials — server-side tracking configuration, unit-economics models, dashboards, playbooks. We do not hold code or withhold access at the end of an engagement.
Why can we not see your client names?
Our clients are under NDA, so engagements are described by sector and situation rather than named. We would rather show you a real result with the name withheld than a named logo we cannot substantiate, and we will walk you through the methodology and the measurement on a call.

How we work

Bring all five dashboards

Forty-five minutes against your real data. You leave with one reconciled number and the size of the gap between it and the sum of your channel reports.