How a Wearables Brand Fixed Its Weakest Channel — Without Touching Anything Else

The Challenge

Bought media was converting at roughly 1% (ROAS of 0.8-1.4) compared to 3-8% across the brand's other healthy channels, creating a scalable ceiling on overall growth.

Our Approach

We rebuilt their app and web inventory lists around their core ICP, created tailored native creative formats, and negotiated Programmatic Guaranteed (PG) and traditional direct deals for cheaper, higher-quality placements.

Results

• 80% increase in click-through rate (CTR)
• 15-20% reduction in average CPM
• 40% increase in conversion rate
• 2.3x - 2.5x ROAS across bought media channels