The Challenge
Selling residential projects across Bangalore, Mumbai, Chennai, Hyderabad, and Gurgaon was handled with a single, undifferentiated ad strategy and a leaking funnel. This caused rising acquisition costs, low call connect rates, and scarce site visits, starving the closing team of qualified leads.
Our Approach
We designed a separate strategy and budget plan for each individual project, and rebuilt the funnel from first click to site visit. This included integrated lead qualification, project-specific intent-matched landing pages, and a structured multi-touch follow-up cadence.
Results
- 45% reduction in Cost Per Lead (CPL)
- 70% improvement in lead quality
- 100% increase (2x) in site visits
- 20% lift in overall booking conversions