How a Global EdTech Fixed a Sub-1 ROAS by Rebuilding the Funnel

The Challenge

Selling enterprise leadership and technical upskilling courses across the US, India, UK, MEA, and SEA was handled with a single global playbook and a highly fractured funnel, dropping ROAS to 0.5x in some markets.

Our Approach

We engineered custom country-specific funnels, designed landing pages optimized for localized trust signals, created high-intent lead qualification structures, and deployed a creative testing engine built specifically around Meta's Andromeda system.

Results

• 60% to 70% reduction in Cost Per Lead (CPL)
• 50% to 60% reduction in Cost Per Demo Booking (CPDB)
• 70% increase in demo attendance and show-up rates
• 80% to 300% lift in multi-geo ROAS