The Challenge
The campaigns were structurally failing with a 0.3-0.5 ROAS because targeting mismatches routinely attracted job-seekers, internship hunters, and non-parents who could never convert.
Our Approach
We rebuilt the targeting by implementing geographic/demographic budget sizing, integrated server-side conversion tracking (Meta CAPI & Google Enhanced Conversions), established a lead qualification quality matrix, and deployed hyper-personalized, dynamic, geo-specific landing pages.
Results
- 30% reduction in overall CPL
- 300% (4x) lead qualification rate
- 200% (3x) registration rate
- 120% increase in enrolment