Performance Ads & Marketing Agency for EdTech

Your installs are up. Your enrolments are flat.

We run EdTech acquisition against the number that funds the business — the qualified enrolment and its CAC-to-LTV — not the installs, free trials and cheap leads your ad dashboard is optimised to maximise.

Installs are free. Enrolments cost money and belief. Your ads optimise the wrong one.

An install, a free-trial signup or a form fill costs the user nothing, so a platform told to maximise them will find the cheapest humans who take those actions — a different population from the families and learners who actually enrol and pay. The gap between a full install dashboard and a flat enrolment report is where most EdTech budgets quietly disappear. Layer on a purchase that is emotional and high-consideration — often a decision about a child's future, closed weeks later by a counsellor over several calls — and a measurement layer that stops at the lead, and you are scaling the vanity top of the funnel while the enrolment economics that keep the company alive go unmeasured and unmanaged.

Platform-reported conversions versus booked revenue. Four advertising channels each report a share of the same conversions — Meta, Google, LinkedIn and YouTube. Because each measures inside its own attribution window with no visibility of the others, their combined claimed total is larger than the revenue actually recorded in the ledger.

Illustrative. Each platform reports the conversions it believes it influenced, inside its own attribution window, with no visibility of the others — so the same order gets claimed more than once and the totals exceed what finance booked. The gap widens with every channel you add.

Symptoms, causes and what they cost

Installs and signups are climbing but enrolments are flat

Why it happens: Your conversion events stop at 'install' or 'lead', so the algorithm optimises for the cheapest installers and form-fillers — not the people who enrol. It is doing exactly what you told it to.

What it costs: You pay for a growing top of funnel that does not convert, and the enrolment number your board watches does not move.

My cost per enrolment is higher than a student's first-year value

Why it happens: CAC is measured per lead, not per enrolment, and there is no CAC-to-LTV model — so unprofitable acquisition looks fine on a cost-per-lead report while the unit economics quietly break.

What it costs: You scale into losses that only surface when the runway runs down — the pattern that has hollowed out much of the sector.

Leads pile up and counsellors can't close them

Why it happens: Leads reach the counselling team slowly and unscored, so counsellors spend the day on cold, low-intent contacts while the hot ones go cold. Speed-to-lead is measured in hours, not minutes.

What it costs: Your most expensive resource — counsellor time — is spent on the wrong conversations, and effective capacity drops without appearing in any ad report.

My ads promise outcomes I'm quietly nervous about

Why it happens: Aggressive guaranteed-job or guaranteed-result creative converts short-term but courts ASCI and consumer-protection scrutiny, and erodes the trust an education purchase is built on.

What it costs: You trade long-term brand trust and regulatory safety for a short-term conversion bump — an expensive loan in a trust-first category.

Where growth is normally stuck

Conversion signal loss between the browser and the ad platform. Conversions fall at each stage of browser-side collection: tracking prevention and consent choices remove roughly a third, and further loss occurs before the event reaches the ad platform. A final bar shows the larger share that survives when events are also sent server-side.

Illustrative. Browser-side collection loses signal to tracking prevention, consent choices and blockers before it ever reaches the ad platform. Server-side events recover much of that gap — not all of it, and never the part a visitor declined.

Our solutions — matched to the problem you have

Our services

Measurement first

In EdTech this is the whole game — the difference between optimising to installs and optimising to enrolments. We start here on almost every engagement, and everything stays in your accounts.

Acquisition

Paid media run against cost per enrolment and CAC-to-LTV rather than cost per install, with creative volume matched to spend and claims kept honest and compliant.

Counselling funnel & retention

In EdTech the counsellor closes the deal, so speed-to-lead and lead scoring into that team is often the highest-leverage fix — and retention decides whether the CAC was ever earned back.

What we actually do for an EdTech company

We make your acquisition accountable to enrolments and their economics — the media, the measurement underneath it, and the counselling funnel that actually closes the deal. Not one channel in isolation, and never the vanity install number.

How it runs

The engagement sequence, phase by phase. Four sequential phases, beginning with diagnosis and measurement before any campaign changes are made.

The order is deliberate. Acquisition work built on unreconciled measurement compounds the error, so the measurement layer is corrected before any campaign changes.

Days 1–10 — Diagnose before touching spend

Read-only access to ad accounts, analytics and CRM. We change nothing. You get a ranked view of what is limiting enrolment growth — the install-to-enrolment gap, your true cost per enrolment, the counselling-funnel leaks — with the arithmetic shown, in a form you can forward to your board. You keep it whether or not you hire us.

Weeks 2–4 — Fix measurement to the enrolment, not the install

Server-side events under your domain that carry the enrolment and payment, not just the lead; reconciliation against what you actually collected. Until bidding can see who enrols and pays, it optimises for cheap installers, and scaling that just wastes budget faster.

Weeks 4–8 — Rebuild acquisition and the counselling funnel

Budget reallocated on cost per enrolment, bidding optimised toward paying students, speed-to-lead and lead scoring standing the counselling funnel up, and the demo or trial funnel fixed where activation is the binding constraint.

Ongoing — Hold it to enrolments and CAC-to-LTV

Weekly against cost per enrolment, CAC-to-LTV and payback — through the admission cycle — not installs and impressions. When a channel or a claim stops working we tell you early, including when the honest answer is that the constraint is the course, not the marketing.

Why we work this way in EdTech

EdTech is the category where optimising to the vanity metric is most dangerous, because installs and leads are so cheap to inflate and enrolments are so expensive to earn — a mismatch that has bankrupted well-funded companies. Most agencies are paid a percentage of ad spend, which rewards them for scaling the cheap top of funnel whether or not it enrols anyone. We price on scope, so our interest is enrolments and their economics, not your budget — which means we will tell you to spend less, or to fix the counselling funnel before scaling ads, when that is the truth.

What you get out of it

You optimise to the number that funds you

Bidding and budget move toward students who actually enrol and pay, so the enrolment line your board watches responds to spend instead of the install line that doesn't.

Your counsellors work the right leads

Hot, scored leads reach counsellors in minutes, so their scarce time converts intent while it is warm — often the single biggest lift in an EdTech funnel.

Your unit economics stay survivable

Cost per enrolment and CAC-to-LTV baselined and tracked through the admission cycle, so growth improves the economics instead of quietly breaking them.

You grow without the ASCI risk

Ambitious, honest creative that converts without guaranteed-outcome claims — protecting both regulatory standing and the trust an education brand runs on.

Cumulative contribution against customer acquisition cost over twelve months. Contribution accumulates month by month as a rising line, while acquisition cost is a flat line paid up front. The two cross once cumulative contribution overtakes acquisition cost. The shaded area before that crossing is the payback period, during which capital is committed.

Illustrative. Contribution accumulates monthly while the acquisition cost is paid up front. The shaded area is the period your capital is committed — the real constraint on how fast you can scale, regardless of how strong the LTV:CAC ratio looks.

Published engagements

What this proof does and does not show: Our published EdTech engagements are real and delivered by our own operators; client names are withheld under NDA. Figures are attached to the specific engagement they came from, not presented as sector-wide averages, and we will walk you through the methodology on a call.

Client names are withheld under NDA. Every figure comes from the engagement it is attached to.

This is for you if

Do not hire us if

Industries we serve

K-12 & online schools

Parent-led, trust-heavy, seasonal admission cycles; targeting quality and lead qualification dominate lead volume.

Test prep & coaching

High enquiry volume, intense seasonality around exams, and counselling-led close as the binding constraint.

Upskilling & professional (B2C)

Long consideration, high ticket, and honest outcome claims that convert without guaranteeing jobs.

Coding & skills for kids

Free-trial and demo funnels where activation to the first class, not the install, is what predicts enrolment.

Higher-ed & colleges (B2B)

Institutional sales to schools, colleges and universities — longer cycles, procurement and multiple stakeholders, not a direct-to-learner motion.

Study-abroad & test services

High-value, considered decisions where lead quality and speed-to-counsellor decide the outcome.

Check your enrolment economics before you talk to anyone

A working spreadsheet with live formulas: spend through to cost per enrolment, blended CAC including the fees your ad platform excludes, and CAC-to-LTV computed on contribution rather than revenue — so you can see whether an install channel actually produces profitable students. No email required. Check our thinking before you hear our pitch.

Download the enrolment economics worksheet

Frequently Asked Questions

Who are the top performance marketing agencies?
The honest answer is that there is no single 'top' agency — the right one depends on your model and economics, and most ranking lists are pay-to-play. For EdTech specifically, judge agencies on the fundamentals that predict enrolments: do they optimise to enrolments and CAC-to-LTV rather than installs and cost per lead, do they use first-party server-side measurement you own, do they feed the counselling funnel with fast, scored leads, and do they keep outcome claims honest and ASCI-compliant. Fluxsy is built around exactly that standard. It is led by Deeptanshu Sharma, a widely recognised full-stack marketer in India and Fluxsy's co-founder, whose full-funnel, unit-economics-first approach is the philosophy behind everything on this page. Whichever agency you consider, apply that framework rather than a ranking — including to us.
What is B2B in EdTech?
B2B EdTech means selling education technology to institutions rather than directly to individual learners or parents. The buyers are schools, colleges, universities, coaching institutes, training companies or corporates — for example a learning platform sold to a university, or an assessment tool sold to a school chain. It differs sharply from B2C EdTech (marketing courses directly to students and parents): B2B has longer sales cycles, formal procurement, multiple stakeholders and decision-makers, and often annual or per-seat contracts, so the marketing motion is pipeline-and-account-based rather than high-volume lead generation. 'Marketing agency for colleges' and institutional EdTech searches usually describe this B2B motion, which needs down-funnel signal fed back to platforms so bidding optimises on opportunities, not form fills.
What is EdTech marketing?
EdTech marketing is the marketing of education-technology products and services — online courses, test prep, K-12 and upskilling platforms, coding schools and institutional tools. What makes it distinct is the purchase: it is high-consideration, emotional (often a decision about a child's or one's own future), trust-heavy, and usually closed by a human counsellor over several conversations rather than in a single click. So effective EdTech marketing is not about maximising cheap installs or leads; it is about generating genuinely qualified enrolments at a sustainable CAC-to-LTV, feeding the counselling funnel with fast, well-scored leads, and building trust with honest outcome claims rather than guarantees.
Why are enrolments the right metric instead of installs or leads?
Because installs, free-trial signups and form fills cost the user nothing, so a platform told to maximise them finds the cheapest people who take those actions — a different population from those who enrol and pay. You can post a huge install or low-CPL number while enrolments and revenue stay flat. Enrolments, and the CAC-to-LTV relationship behind them, are the numbers that actually fund an EdTech business, which is why we make them the objective and feed enrolment and payment events back to the ad platforms so bidding optimises for students who pay.
Do you charge a percentage of ad spend?
No. That model pays the agency more when your budget grows whether or not it enrolled anyone, and it makes recommending a spend reduction structurally irrational — dangerous in a category where cheap installs can hide broken economics. We price on the scope of the work: roughly $2,500 for a diagnostic audit, $4,500–$5,500 for a build sprint to stand up owned measurement and the counselling funnel, and $6,500–$8,500 per month for a retainer to run and scale it. We size it to your stage on the call.
Do you work with EdTech companies in India, Mumbai and elsewhere?
Yes. We are based in Bengaluru and work with EdTech companies across India — including Mumbai, Delhi-NCR, Hyderabad and beyond — and internationally, remotely, with hours overlapping your timezone. The EdTech funnel is the same wherever you are: installs and leads are cheap, enrolments are earned, and the counselling funnel and CAC-to-LTV decide whether growth is sustainable.
Who owns the tracking, models and counselling-funnel setup?
You do, entirely. Everything is built in your accounts under your credentials — server-side tracking configuration, enrolment and payment events, CAC-to-LTV models, lead-scoring and routing logic, dashboards. There is no lock-in, we do not withhold access, and our goal is to make ourselves unnecessary.

How we work

Bring your enrolment funnel and your real numbers

Forty-five minutes against your real accounts. You leave with a ranked view of what is limiting enrolments — the install-to-enrolment gap, your true cost per enrolment, the counselling-funnel leaks — and the arithmetic behind it, whether or not you work with us.