Role-Specific Training
SDR and account executive training
Train SDRs and closers for the jobs they actually do.
We build role-specific training modules — prospecting and qualification for SDRs, discovery-to-close for AEs — because the two roles need fundamentally different skills.
SDRs and account executives do different jobs and need different skills. SDRs need research, prospecting, opening conversations and qualification; AEs need discovery, demonstration, business cases, negotiation and closing. Training both the same way wastes time for each.
We build role-specific training: prospecting and qualification for SDRs, deal skills for AEs, and the hand-off between them — practised on scenarios from your own pipeline.
What you're probably seeing
- Generic sales training groups SDRs and AEs together, leaving both half-equipped for their unique roles.
- SDRs struggle with outbound sales and fail to book meetings with premium, high-fit enterprise targets.
- AEs run demo calls as simple product walkthroughs rather than deep financial discovery. sessions
Why this happens
Outreach prospecting and deal closing require completely opposing psychological skill sets. Outreaching needs high pattern-interruption, multi-channel tactics; closing requires deep qualification and business-case construction.
How we fix it
- 1. Build SDR Modules. Build SDR prospecting modules: outbound reach, multi-channel cadence sequences, script trees, and clean AE handoffs.
- 2. Build Closer (AE) Modules. Establish closer modules: consultative discovery, value demo loops, objection handling, and proposal closing.
- 3. Tailor to Your ICP and Motion. Connect materials directly to your buyer's objections and pricing models.
Before
- Inefficient generic workshops covering high-level concepts
- High SDR booking volume yielding low-to-zero AE sales conversions
- Reps demoing features instead of quantifying customer business cases
After
- Laser-targeted SDRs booking high-fit corporate buyers
- Consultative AEs closing pipeline on value, not price discounts
- Clean, contractually managed lead handoffs that maximize efficiency
SDR & AE Specialized Mastery Program
We build separate role-specific execution paths, write custom outreach templates, craft demo structures, and codify your SLA gates.
Documented engagements are in our case studies.
Who this is for
- Teams with SDR and AE roles and inconsistent hand-offs
- Companies hiring several SDRs or AEs at once
- Teams where SDR meetings rarely become opportunities
What's included
- SDR curriculum: research, messaging, calling, qualification
- AE curriculum: discovery, demos, business cases, negotiation
- Hand-off standards between SDR and AE
- Role-specific practice scenarios and scorecards
Practising on your own pipeline
Scenarios are built from your recent calls and deals, so reps practise the conversations they will have next week. SDRs rehearse openers and objection handling for their actual personas; AEs rehearse discovery and negotiation for their live opportunities, with managers giving feedback against agreed standards.
Frequently asked questions
What skills should SDR training cover?
Account and contact research, personalised messaging, cold calling, objection handling at first contact, qualification and booking meetings that hold.
What skills should AE training cover?
Discovery, mapping the buying committee, tailored demos, building a business case, handling objections, negotiating and closing.
Why do SDR-booked meetings fail to convert?
Often because qualification criteria differ between SDRs and AEs, or context is lost at hand-off. Agreed standards fix both.
How long does it take to train a new SDR?
Core skills can be taught over a few weeks, but proficiency comes from practice on live outreach with frequent feedback over the first months.
Can this training be delivered self-paced?
Yes. We package the curriculum into highly interactive, video-backed modules with step-by-step scoring guides.
How do you align training with our specific CRM setup?
We embed role-specific CRM data-entry requirements and playbook stages directly into the modules.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |