Retention & LTV Compound
Repeat purchase strategy for D2C brands
You're paying Facebook twice to sell to the same customer.
Acquiring a user once on a paid campaign is only half the battle. We write holistic cohort email, SMS, and WhatsApp lifecycles that prevent churn and prompt high-margin repeat conversions automatically on autopilot.
Many D2C brands pay to acquire the same customer twice: first through a prospecting ad, then again through retargeting when they would likely have bought from an email. A repeat purchase strategy grows second and third orders through owned channels and timing, so acquisition budget goes to new customers.
We analyse when and why customers come back, design post-purchase journeys and offers around those moments, and measure repeat revenue against a holdout.
What you're probably seeing
- Customer cohort purchase decay lines drop off a cliff after order number one.
- Your premium email list sits completely silent, or gets spammed with low open rates.
- Rising CAC consumes all profit from initial transactions, making scale impossible.
Why this happens
Brands focus 90% of energy on checkout acquisition, treating current buyers as an assumption. Without targeted loyalty campaigns, transactional reassurance, or personalized SMS touchpoints, customers drift off to competitors who actively message them.
How we fix it
- 1. Map Transaction Cadence. We calculate the exact purchase frequency cycles to target buyers just as they need your product again.
- 2. Code Email/SMS Automations. We launch over 30 bespoke email, WhatsApp, and SMS sequences matching checkout triggers.
- 3. Structuring VIP Cohorts. We configure specialized automated tracks to make top spenders feel premium and rewarded.
- 4. Reactivation Proposals. We trigger clean, low-discount winback sequences to recover old customers.
Before
- Extremely low repeat buyer rates on checkout
- Paying constant paid-retargeting budgets to contact active customers
- Fragmented, disconnected email subscriber tracking
- LTV calculations that fail to survive basic payback periods
After
- Highly profitable organic backend repeat orders
- Complete automated channels running on customer lifecycle clocks
- Klaviyo / email databases generating up to 40% of total revenue
- Lower blended client acquisition cost as LTV multiplies
Retention and lifecycle automation sprint
We map your current customer decay trends, design and write 30+ custom lifecycle email flows, and configure SMS/WhatsApp channels natively.
Documented engagements are in our case studies.
Who this is for
- D2C brands with low second-order rates
- Brands spending heavily on retargeting existing customers
- Consumable and replenishable products with predictable reorder cycles
What's included
- Repeat purchase and time-between-orders analysis
- Post-purchase, replenishment and cross-sell journeys
- Offer strategy that protects margin
- Exclusion of existing customers from prospecting where appropriate
Protecting margin while driving repeat orders
Discounts drive repeat orders quickly and erode margin just as fast. We test reminders, cross-sells and early access without offers first, and use discounts only where tests show they create purchases that would not otherwise happen.
Frequently asked questions
How do D2C brands increase repeat purchases?
Through timely post-purchase and replenishment messages, relevant cross-sells, a good first experience and, where it pays, loyalty incentives.
When should the first repeat-purchase message go out?
Based on your data on typical reorder timing — just before most customers would naturally reorder.
Should existing customers be excluded from prospecting ads?
Often yes, so prospecting budget reaches new people, while owned channels and targeted retargeting handle existing customers.
Will this spam our subscribers?
No. We target exact behavior loops, ensuring users only receive messages matched directly to their physical action.
Can we track the exact revenue from this?
Yes. Every flow is integrated with clean conversion parameters, reporting results to your P&L sheet.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |