Fractional SDR/AE
Fractional sales and growth teams
On-demand elite sales operations leaders.
Ramping capacity, battlecards, and talk-tracks within 14 days.
Many companies need senior growth or sales leadership before they can justify — or find — a full-time hire. Fractional teams fill that gap: an experienced head of growth, RevOps lead or sales leader working part-time, sometimes with fractional SDRs or account executives, to build the system the business needs and run it until a permanent team takes over.
We provide fractional growth and sales capacity with clear scope, playbooks and handover plans, so the knowledge stays in your company rather than leaving with the contract.
The problem
Building an in-house sales operations team takes months and costs significant overhead, delaying pipeline execution.
What we do
- Deploy senior sales operations leaders
- Implement outbound talk-tracks
- Build CRM pipeline rules
- Train current SDRs and AEs
What you get
- Sales operations structures
- Battlecard databases
- Outbound script playbooks
- Team quotas trackers
Ramped sales operations capabilities and active pipelines within 14 days.
How it runs
- Audit Team. We assess current rep performance, pipeline stages, and conversion bottlenecks.
- Deploy Scripts. We implement outbound scripts, battlecards, and objection playbooks.
- Clean CRM. We configure deal stages, alert rules, and rep queues in the CRM.
- Coach Reps. We run sales pipeline reviews and quota tracking to establish performance standards.
Who this is for
- Startups between seed and Series B without a senior growth or sales leader
- Companies between leadership hires who cannot afford a gap
- Founders still running growth or sales themselves and ready to delegate
- Teams needing extra SDR or AE capacity for a launch or new market
What's included
- Fractional head of growth, performance marketing or RevOps lead
- Fractional SDR and AE capacity with playbooks and talk-tracks
- Pipeline, CRM and reporting setup
- Hiring support and handover to permanent team members
When fractional makes sense — and when it doesn't
Fractional leadership works well when the company needs senior judgement more than full-time hours: setting strategy, building systems, choosing tools, hiring and coaching. It works less well when the role is mostly day-to-day execution at high volume, or when the company needs someone fully embedded in daily decisions across many teams.
The best fractional engagements have a defined scope, weekly rhythms with the founder or leadership team, and an explicit end state — usually a permanent hire who inherits documented systems. Our comparison of a fractional CMO versus a performance marketing agency covers the cost trade-offs.
Fractional sales capacity
Fractional SDRs and AEs can test a new segment or market before you hire for it, or cover capacity while you recruit. They need the same foundations as any rep: a clear ideal customer profile, a documented process, talk-tracks and CRM hygiene. We provide those alongside the people, so the motion can be handed over or scaled.
Frequently asked questions
What is a fractional growth or sales leader?
An experienced leader who works part-time for several companies, providing senior strategy and execution without the cost of a full-time executive.
How many hours a week does a fractional leader work?
It varies by scope, commonly one to three days a week, with defined responsibilities and regular meetings with leadership.
Is a fractional CMO better than an agency?
They solve different problems. A fractional leader sets strategy and builds your team; an agency executes channels. Many companies use both, with the fractional leader directing the agency.
How do you avoid knowledge leaving when the engagement ends?
By documenting systems, keeping everything in your accounts and tools, and planning handover to permanent hires from the start.
How fast can a fractional leader start?
We deploy active sales operations leaders and playbooks within 14 days.
Do you hire sales reps?
We design recruitment funnels and interview screens to help your team hire reps.
What tools do you configure?
We optimize setups across Salesforce, HubSpot, Salesloft, Outreach, and Apollo.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |