Who we work with in Canada
Our Canadian work centres on D2C brands selling nationally and often into the US, B2B SaaS and services companies in Toronto, Vancouver and Montreal whose paid leads need to connect to pipeline, and service businesses — home improvement, education, clinics, financial services — where lead quality and fast follow-up drive results.
English and French Canada
Quebec is not a translation exercise. Quebec's French-language rules require French in commercial advertising aimed at Quebec consumers, and French-speaking audiences respond better to creative written for them than to translated English ads. We run Quebec as its own segment with French creative, French landing pages and French-speaking follow-up where the client has it, and measure it separately so a weaker or stronger Quebec result does not get averaged away.
CASL, privacy and lead capture
Canada's Anti-Spam Legislation (CASL) is one of the strictest in the world. Commercial electronic messages — emails, texts and many direct messages — generally need express or implied consent, sender identification and an unsubscribe mechanism, and consent must be recorded. That shapes how lead forms are designed: consent for follow-up messages should be explicit and stored, not assumed from a form submission.
Privacy is governed federally by PIPEDA and provincially in some cases, most notably by Quebec's Law 25, which is now fully in force and imposes consent and transparency requirements that affect tracking and cookies for Quebec users. We configure tracking and consent so that data sent to ad platforms respects those choices and is hashed and minimized. This is technical implementation support; your legal advisers decide the consent language and policies.
Market dynamics
Canadian audiences are smaller than US ones, so frequency builds faster and creative fatigues sooner. Cross-border shopping means many Canadian buyers compare prices, shipping times and duties with US retailers, so offers that make Canadian pricing and delivery clear tend to outperform. Seasonally, Black Friday, Cyber Monday and Boxing Day dominate retail, while lead-generation categories often find late December and January cheaper and more productive.
For brands selling in both Canada and the US, we keep the countries in separate campaigns with separate budgets, currencies and measurement, so the larger US audience does not absorb the Canadian budget.
Working with us from Canada
India is nine and a half hours ahead of Toronto during daylight saving time and twelve and a half hours ahead of Vancouver. Weekly calls sit in the Canadian morning, and build and optimization work happens overnight from your perspective, so changes are usually live by the start of your next day. Engagements are monthly retainers of C$3,000–C$7,000 per month, based on scope rather than ad spend.
Frequently asked questions
Does CASL apply to leads from Facebook lead ads?
CASL applies to the commercial electronic messages you send afterwards, such as emails and texts. Your lead form should capture clear consent for those messages, and you should keep a record of it.
Do I need French ads to advertise in Quebec?
Quebec's language rules require French in commercial advertising aimed at Quebec consumers. Beyond compliance, French-language creative written for Quebec audiences generally performs better than translated English ads.
Should Canadian and US campaigns be run together?
Usually not. Separate campaigns let you control budgets, currencies, offers and measurement for each market, and stop the larger US audience from absorbing the Canadian budget.
How much does a performance marketing agency cost in Canada?
Models vary from percentage of spend to flat retainers. Fluxsy works on monthly retainers of C$3,000–C$7,000 per month, priced on scope.
Can you manage campaigns in Canadian dollars?
Yes. Ad accounts can be billed in Canadian dollars, and we report results in the currency your finance team uses.
Related
Last reviewed 2026-10-17. Regulatory notes are general orientation, not legal advice.