Series A → Series B
Series A to Series B: proving efficient growth
Prove efficient, scalable growth for the next round.
We help Series A companies demonstrate the efficient, scalable, repeatable growth that Series B requires — where investors judge not just growth, but the quality of it.
Series A to Series B is where growth gets expensive. Early channels saturate, CAC rises, new channels need to be added and the team grows quickly. Investors at the next round look less at growth alone and more at efficiency: payback, retention, net revenue retention and how much burn each unit of growth requires.
We help Series A companies scale channels and teams while proving efficiency: diversifying acquisition, tightening measurement, improving retention and expansion, and building the reporting a B round demands.
What you're probably seeing
- Series B raises the bar from 'are you growing?' to 'is your scaling highly efficient and durable?'
- Growth bought inefficiently by throwing money at ad channels fails deep cohort audits.
- Weak SaaS Magic Numbers and sagging retention curves stall late-stage capital rounds.
Why this happens
Series B capital is fuel for an established, highly efficient expansion engine. If your LTV-to-CAC is weak or scale dilutes your metrics, the engine is deemed unscalable.
How we fix it
- 1. Optimize Growth Efficiency Metrics. Track and optimize growth efficiency variables (CAC payback, magic number, and NRR) to highest tier outputs.
- 2. Industrialize the Scale Engine. Stabilize RevOps systems, customer onboarding, and account growth pathways for durability.
- 3. Package Flawless Scale Narratives. Build SaaS magic number scoreboards, cohort payback sheets, and secure scale data rooms.
Before
- Inefficient 'growth-at-all-costs' running up massive burn rates
- Unsteady Net Revenue Retention with high customer churn
- Scattered reporting with no unified source of commercial truth
After
- An efficiency-optimized B-grade growth engine
- Pristine cohort reporting showcasing stable capital efficiency
- Defensible scale narrative designed for top-tier lead investors
Series B Performance Alignment Program
We audit and tune your commercial efficiency metrics, scale your expansion operations, and build institutional-grade cohort analytics platforms.
Documented engagements are in our case studies.
Who this is for
- Series A companies with aggressive growth targets
- Teams whose main acquisition channel is saturating
- Leadership preparing efficiency metrics for the next round
What's included
- Channel diversification and incrementality testing
- CAC payback, retention and NRR reporting
- Team structure and hiring plan for growth and sales
- Board and investor reporting on growth efficiency
Hiring for the next stage
Teams that grew together from Series A often need new specialists to scale — lifecycle, RevOps, channel leads. We help define which roles to add, in what order, and how responsibilities shift as the team grows.
Frequently asked questions
What is burn multiple?
Net cash burned divided by net new annual recurring revenue in the same period. Lower is better, and it is often used to judge growth efficiency between rounds.
Why does CAC rise after Series A?
Because the most responsive audiences in early channels have been reached, and growth requires new channels and segments that are initially less efficient.
How do we add new channels without wasting budget?
With structured tests, incrementality measurement and clear stop-or-scale criteria.
What is a healthy 'SaaS Magic Number' for Series B?
A Magic Number above 1.0 indicates excellent sales efficiency, where every dollar spent on sales yields more than a dollar in ARR.
Can we fix cohort metrics if we have historical data gaps?
Yes. We retroactively reconstruct your cohort tables from raw invoicing and CRM logs to restore clean records.
Pricing: monthly retainers by region
Every engagement is a monthly retainer priced on scope — never a percentage of ad spend. The range depends on the number of channels, markets and the depth of tracking and CRM work involved.
| Region | Monthly retainer |
|---|---|
| United States | $2,500–$6,000 per month |
| India | ₹1,00,000–₹5,00,000 per month |
| United Kingdom | £2,200–£5,000 per month |
| United Arab Emirates | AED 4,000–AED 10,000 per month |
| Australia | A$3,000–A$7,000 per month |
| Canada | C$3,000–C$7,000 per month |
| Singapore | S$3,000–S$7,000 per month |
| Europe | €2,500–€5,000 per month |