Conversational Commerce: Driving High-Retention Purchase Cycles Outside Email

Executive Summary

Bypassing cluttered email inboxes using automated SMS and WhatsApp conversational engines. This whitepaper outlines strategies to run compliance-safe, high-converting text-based checkouts.

Methodology

We ran conversational shopping tests, comparing recovery performance across SMS, WhatsApp, and promotional emails.

Key Metrics

• Recovery Channel Open Rate: Reached 94% open rates on text-based alerts
• Conversion Rate Uplift: Bounded text conversions 5x higher than email
• Customer Opt-In Rates: Kept messaging lists healthy through compliance gating