Executive Summary
This paper details how to resolve data discrepancies between Google Analytics, Shopify, and ad platforms, combining them into a single, unified database.
Methodology
We built regression models to reconcile conversion reports across channels, cleaning data to remove duplicate entries.
Key Metrics
- Data Discrepancy Reduction: Reduced tracking gaps down to less than 2.5%
- Bidding Algorithm Efficiency: Improved ROI optimization systems
- Reporting Speed: Clean, reconciled analytics delivered within 12 hours