Executive Summary
Standard multi-channel attribution models often double-count conversions, leading to inflated ROI reports. This whitepaper details how to replace flat attribution models with regular, geographic lift testing.
Methodology
We ran controlled geo-holdout tests to isolate the true profit impact of ad spend, measuring actual sales lift compared to standard ad account attribution reports.
Key Metrics
- Vanity Spend Revealed: Identified up to 35% overlap across channels
- Bidding Precision Increase: Improved ROAS configurations by 15%
- Statistical Lift Confidence: Reached 98% confidence levels across test groups