Fluxsy Releases Annual Conversions Performance Report: Server Signals Outpace Pixels by 2x

Fluxsy has published its annual conversions report, reviewing performance metrics across 100 million user interactions to analyze the latest trends in digital advertising.

The report concludes that brands using first-party server-side tracking see a 2.5x increase in ad bidding match quality and a 19% reduction in client acquisition costs compared to companies using standard client-side pixels.

The data shows that server integrations are essential for modern advertising, protecting tracking accuracy under cookie restrictions and allowing algorithms to spend budgets profitably.