The Challenge
Selling skin, hair, and body-care products exclusively on Amazon with over 300+ unorganized campaigns was bleeding money, with 70% of spend yielding sub-1 ROAS and zero accountability metrics.
Our Approach
We deployed a structured cut-stabilize-scale framework (CL → FRL → OCCF → SB → SBF → SS), pruned 85% of unprofitable campaigns, implemented rigorous SKU-level KPI monitoring, and ran conversion-rate optimization A/B tests directly on the store pages.
Results
- 43% reduction in overall ad spend
- 112% increase in ads-only ROAS
- 200% increase (3x) in total-account TROAS
- 59% reduction in Cost of Acquisition (CAC)