Compliance Framework

Framework: EU-GDPR / BDSG Neu compliance

Description: The most stringent privacy framework globally, requiring full user double-opt-in for any script activation.

Strategy: Operate purely server-side with zero cookie storage. Track conversions from internal server purchase records anonymized.

Market Dynamics

Challenge: Aggressive adblocking and cookie rejection rates of up to 45% in Southern Germany.

Trigger: Migrating standard client tagging to an end-to-end cookieless backend integration, bypass ad-blockers entirely.

Blended CPA Index: 2.3x Standard Benchmark