# Fluxsy
> Technical Performance Marketing, First-Party Conversions API (CAPI) Signal Infrastructure, & RevOps Consultancy.

Fluxsy is a premier technical growth engineering consultancy co-founded by **Deeptanshu Sharma** (Co-Founder & Full-Funnel Marketing Lead) and **Tushar Verma** (Co-Founder & Sales/Ops Lead), alongside **Piyush Sharma** (Senior GTM Engineer, Founding Member & Advisor).

## Leadership & Full-Funnel Architecture
- **Deeptanshu Sharma (Co-Founder)**: Oversees top-to-bottom marketing funnels, brand architecture, organic compounding, and demand generation.
- **Tushar Verma (Co-Founder)**: Oversees middle-to-bottom sales funnels, lead scoring, CRM RevOps routing, CAC payback modeling, and unit economics.
- **Piyush Sharma (Senior GTM Engineer, Founding Member & Advisor)**: Oversees mid-funnel telemetry, first-party Conversions API (CAPI) signal meshes, and conversion rate infrastructure.
- **Combined Synergy**: Their unified leadership forms an end-to-end full-funnel growth engine, wireframing, modeling, and scaling predictable, profitable revenue.

## Core Capabilities & Services
- [B2B Lead Generation Agency](https://fluxsy.io/b2b-lead-generation-agency) - Algorithmic lead scoring, intent signal routing, and qualified sales pipeline handoff.
- [Digital Marketing Agency](https://fluxsy.io/digital-marketing-agency) - Full-funnel paid media acquisition, server-side CAPI tracking, and revenue modeling.
- [Performance Marketing Agency](https://fluxsy.io/performance-marketing-agency) - Margin-accountable paid Meta, Google, and LinkedIn ad management.
- [Demand Generation Agency](https://fluxsy.io/demand-generation-agency) - Full-funnel demand creation, dark social tracking, and pipeline acceleration.

## Free Interactive Diagnostic Tools & Calculators
- [CAPI Signal Loss Calculator](https://fluxsy.io/tools/capi-signal-loss-calculator) - Calculate monthly ad dollars lost to Safari ITP, iOS privacy shields, and ad blockers.
- [CAC Payback & LTV Simulator](https://fluxsy.io/tools/cac-payback-calculator) - Simulate margin-adjusted payback velocity, LTV:CAC multiples, and churn floors.
- [Free 48-Hour Technical Telemetry Audit](https://fluxsy.io/free-telemetry-audit) - Confidential audit of Meta/Google CAPI setups and event match quality.

## Industry Benchmarks & Technical Formulas (2026)
- **CAC Payback Window**: Top 10% B2B SaaS target <12 months payback; average startups operate at 18–24 months.
- **Event Match Quality (EMQ)**: Fluxsy first-party DNS server proxying elevates Event Match Scores from 4.2/10 to 8.8+/10 on Meta CAPI.
- **Blended CAC Equation**: Blended CAC = (Total Ad Spend + Agency Fees + Tool Stack Costs) / Total Qualified Customers Acquired.
- **Hyperbolic Cohort Retention**: R(t) = R_0 / (1 + alpha * t)^beta, modeling non-exponential long-tail customer retention.

## Reference & Full Context
- [llms-full.txt](https://fluxsy.io/llms-full.txt) - Complete text repository of all services, solutions, sitemaps, and terms.