Case Study — Outbound Sales Rebuild

Rebuilding outbound close funnels to expand win rates from 8% to 26%

Re-configuring B2B outbound diagnostic logic and pipeline frameworks to secure high-ticket closures.

By Tushar Verma | April 10, 2026 | Sales closer win rate expansion: 8% Win Rate → 26% Win Rate

The Challenge

Inbound and outbound booked demo calls closed at less than 8% due to a lack of pre-qualifying criteria and poor AE diagnostic skills.

Our Approach

We implemented outbound qualification processes, drafted tight pre-call diagnostic scripts, and ran active coaching sprints for close execution.

Results

$1.8M enterprise pipeline closed
3.2x win rate expansion
Manpower close capacity doubled