The Challenge
Campaigns optimization models were focused on unvetted personal email subscriptions, yielding massive lead volumes that SDRs routinely graded as unqualified spam.
Our Approach
We configured HubSpot deal-stage modifications (such as upgrading a prospect to Deal-Create or Quote-Sent) to fire automated server-side responses, training bidding engines to ignore low-quality email accounts.
Results
- $2.4M new qualified pipeline
- 3.7x sales velocity increase
- 68% reduction in invalid email spam